We position your business as a new, essential industry
Our "Benchmark Positioning Strategies" are trusted by C-levels, entrepreneurs, and investors alike.
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I’ve experienced the impact of Benchmark Positioning firsthand and can confirm it’s a game-changer for driving profitable, efficient growth in both existing and new markets.
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In a highly competitive market, a clear and sustainable positioning that sets new standards is crucial. Competitive Today delivers this with precision, generating real value that stands out!
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Our Benchmark Positioning hits the mark. Competitive Today has opened doors to business opportunities we never would have found using our methods.
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I’ve experienced the impact of Benchmark Positioning firsthand and can confirm it’s a game-changer for driving profitable, efficient growth in both existing and new markets.
Weiterlesen
In a highly competitive market, a clear and sustainable positioning that sets new standards is crucial. Competitive Today delivers this with precision, generating real value that stands out!
Weiterlesen
Our Benchmark Positioning hits the mark. Competitive Today has opened doors to business opportunities we never would have found using our methods.
Voriger
Nächster
Benefit from us too, because:
Every company needs to market its products and services to drive business growth. However, there is always a choice
regarding which fundamental strategy a company wants to prioritize.
Every company needs to market its products and services to drive business growth. The question is simply, which fundamental strategy a company wants to prioritize.
What's YOUR most logical focus?
Strategy 1
Focus on frequency → High conversion
through visibility
Do a lot of
outreach
Stand out as "the loudest voice"
Strategy 2
Focus on impact → High conversion
through irresistibility
Elevate your
positioning
Stand out as "the clear best choice"
Strategy 1
High conversion through
maximum visibility
Do a lot of
promotion
Stand out as "the
loudest voice"
Strategy 2
High conversion through irresistibility
Elevate your positioning
Stand out as "the clear
best choice"
You prefer focusing on "Strategy 2" - your positioning - because you want to:
You prefer focusing on "strategy 2" - your positioning - because you want to:
- Save on marketing costs?
- Avoid chasing and persuading prospects?
- Grow your business with the least effort?
Positioning Power
Outreach
Effort
Smart move!
Because the right positioning strategy speaks for itself, outshines the competition, and drives business growth most effectively.
YOUR OUTPUT IN A NUTSHELL:
SALES & MARKETING
You’ll close deals with significantly less effort in sales and marketing while commanding higher prices.
BUSINESS DEVELOPMENT
You’ll uncover lucrative business potentials across both existing and new markets.
COMPANY VALUE
You’ll enhance your company’s value, opening doors to attractive exit strategies and succession plans.
However, our 17 years of experience as positioning strategists have clearly shown:
However, our 17 years of experience in strategic positioning have clearly shown:
95% of companies have
room for improvement in their positioning,
as they face the following
challenges:
95% of companies have room for improvement in their positioning, as they face the following challenges:
95% of companies have room for improvement in their positioning, as they face the following challenges:
Does that sound familiar to you too?
Does that sound familiar to you too?
1. Your value isn’t seen the way you want?
Your product delivers significant value and unique selling points (USPs), but for some reason, it's difficult to create urgency among your audience.
Why? Your audience doesn’t grasp your product’s value, seeing it as just a "nice-to-have".
The consequences: Longer sales cycles and increasing price sensitivity within your target audience.
2. You feel the competition in your market?
You have a great offer, but your audience keeps grouping you with competitors in your market, even those with inferior offerings.
Why? Despite its advantages and USPs, your offering remains fundamentally comparable at its core.
The consequences: Price pressure and increasing efforts in sales and marketing.
2. You feel the competition in your market?
You have a great offer, but your audience keeps grouping you with competitors in your market, even those with inferior offerings.
Why? Despite its advantages and USPs, your offering remains fundamentally comparable at its core.
The consequences: Price pressure and increasing efforts in sales and marketing.
3. It's hard to find the right positioning focus?
Your company has a wide range of expertise and offerings, making it hard for you to unify all of that into a single standout positioning.
Why? You’re stuck in a positioning mindset that doesn’t offer solutions for this challenge.
The consequences: Stagnation, as you constantly question your positioning and and keep changing your value proposition in social media bios and on your website.
Why are these positioning problems exist?
The outdated belief in
POSITIONING FROM THE 80s
Since the 80s, positioning has been about focusing sharply on one key aspect and differentiating from competitors through unique selling points (USPs).
But is a sharp, unique positioning really enough to:
- Be perceived as indispensable (a must-have), not just different or unique?
- Unify all your company's strengths and services into one cohesive external presentation?
Certainly not! That's why it's time to challenge the status quo and question "positioning" itself.
The solution:
Upgrade your Positioning to a
Benchmark Positioning
Upgrade your Positioning to a Benchmark Positioning
With a Benchmark Positioning, you set new standards in customer value, rather than just differentiating within existing ones (= traditional positioning).
Benchmark Positioning explained with some cool vibes:
The evolution of positioning
Positioning a business to set the benchmark - rather than just standing out as a great product provider - goes beyond the limitations of a traditional positioning strategies. This is why Benchmark Positioning can be considered "the evolution of positioning".
Discover it now:
Since 1969
POSITIONING
Positioning clearly defines what you offer and to whom - A CLEAR POSITION
Since 1980
STRATEGIC POSITIONING
Strategic Positioning emphasizes unique selling points (USPs) and differentiators for A COMPETITIVE EDGE
Since 2007
BENCHMARK POSITIONING
Benchmark Positioning redefines market standards for customer value, elevating businesses to A NEW INDUSTRY BENCHMARK, beyond just differentiation
Benchmark Positioning - examples:
Example 1:
Fitness Industry
How Benchmark Positioning turned a hotel gym into a customer hotspot and even allowing it to hike its monthly membership fee to $350.
The English video is being updated and will be back soon.
Example 2:
Metal Industry
How the emotional Benchmark Positioning of a German industrial company became a powerful door opener in acquisitions.
The English video is being updated and will be back soon.
Our track record?
1,000+ Benchmark Positionings crafted. In 17 years.
And more than 30 different industries.
Visit the Positioning ART Gallery – a one-of-a-kind digital space showcasing cutting-edge
Benchmark Positioning Strategies in unique AI-generated artworks.
Visit the Positioning ART Gallery – a one-of-a-kind digital space showcasing cutting-edge Benchmark Positioning Strategies in unique AI-generated artworks.
Traditional Positioning VS Benchmark Positioning
Every company needs a positioning. What's your choice? Sticking with
traditional positioning, or upgrading to a Benchmark Positioning?
Traditional Positioning
- Builds a clear image in your audience's minds
- Differentiates your business from competitors
Benchmark Positioning
- Builds a clear image in your audience's minds
- Differentiates your business from competitors
- Makes you recognized as the clear best choice
- Helps to minimize sales and marketing efforts
- Long-term viable. No constant updates required
- Allows for enforcing higher prices and unlocking hidden revenue potential
- Unifies everything your company stands for into a cohesive benchmark positioning
- Increases your company's value and appeal to investors, partners and top talents
Traditional Positioning VS Benchmark Positioning
Every company needs a positioning strategy. What's your choice? Sticking with Traditional Positioning, or upgrading to a Benchmark Positioning?
Traditional Positioning
- Builds a clear image in your audience's minds
- Differentiates your business from competitors
Benchmark Positioning
- Builds a clear image in your audience's minds
- Differentiates your business from competitors
- Makes you recognized as the clear best choice
- Helps to minimize sales and marketing efforts
- Long-term viable. No constant updates required
- Allows for enforcing higher prices and unlocking hidden revenue potential
- Unifies everything your company stands for into a cohesive benchmark positioning
- Increases your company's value and appeal to investors, partners and top talents
Considering upgrading to a Benchmark Positioning?
Request a FREE 45-minute Consultation
We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to
partner with us for implementation. Fair enough?
We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
Our offerings:
Offer 1
Benchmark Positioning™
Full Service Package
From
18.500 €
(Price excluding VAT)
-
1. Individual Benchmark Positioning
→ A Strategy for Setting a New Benchmark
→ Innovative Category Term
→ Competitive Strategy
→ Advertising Claim
→ Sales Pitch
→ Pitch Deck Structure
→ Website Integration Blueprint
→ Offer Strategy & Structure
-
Services for a successful Benchmark Positioning implementation:
2. Implementation Support (3 month)
→ 24/7 Messenger Support
→ Short Phone Calls
→ Minor Support Services
→ 5 one-on-one strategy mentoring sessions
→ Including video recordings
Offer 2
Benchmark Positioning™
Full Service Package - PLUS
BEST OFFER
From
40.500 €
(Price excluding VAT)
-
1. Individual Benchmark Positioning
→ A Strategy for Setting a New Benchmark
→ Innovative Category Term
→ Competitive Strategy
→ Advertising Claim
→ Sales Pitch
→ Pitch Deck Structure
→ Website Integration Blueprint
→ Offer Strategy & Structure
-
Services for a successful Benchmark Positioning implementation:
2. Implementation Support (3 month)
→ 24/7 Messenger Support
→ Short Phone Calls
→ Minor Support Services
→ 5 one-on-one strategy mentoring sessions
→ Including video recordings
-
Services for continuous, efficient growth:
3. Lean Business Development (9 month)
→ Lean Business Development Sparring
This includes 24/7 messenger support, short phone calls and 1 online sparring session per month
→ Strategic Networking as a Service (SNaaS)
1 introduction per month
Strategic Networking as a Service (SNaaS™)
Strategic Networking as a Service (SNaaS™) is an innovative offering available with our Benchmark Positioning Full Service Package PLUS.
SNaaS focuses on connecting you with strategic door-openers and multi-connectors who can seamlessly introduce you to various decision-makers within your target audience.
Here are two examples of multi-connectors:
German Economics Senator
1. Door opener to 200+ CEOs/business owners of mid-sized companies (100-5000 employees) in the DACH region
2. Door opener to representatives of the German Ministry of Economic Affairs, both domestically and internationally
Serial Entrepreneur and Investor
Connector to 300+ ultra-high-net-worth individuals (UHNWI) – including top-level CEOs, entrepreneurs, and investors – through the acquisition of a prestigious VIP network from a world-renowned airline.
Financing options:
Option 1
Upfront Payment
10% discount on the
net price
Option 2
Installment Plan
Payment in 3-6 individually agreed rates
Option 3
Milestone Payment
Down payment + payment at individually agreed milestones, e.g. successful financing (for startups)
25% surcharge
Financing options:
Option 1
Upfront Payment
10% discount on the
net price
Option 2
Installment Plan
Payment in 3-6 individually agreed rates
Up to 10% surchgarge
Option 3
Milestone Payment
Down payment + payment at individually agreed milestones, e.g. successful financing (for startups)
25% surcharge
Client testimonials about their experience with
Benchmark Positioning
Daniel nails it: A concise and unique Benchmark Positioning - creating a lasting impression in the minds of customers is what makes all the difference. In a highly competitive market, a clear and sustainable positioning that sets new standards is crucial. Competitive Today delivers this with precision, generating real value that stands out!
Andreas Wampl
Serial entrepreneur & startup investor
Benchmark Positioning is truly an upgrade over traditional positioning approaches - not just because it’s built on a solid system that works across industries, but also because it taps into the future of customer-centricity, setting new standards that your audience has always wanted but never articulated.
I’ve experienced the impact of Benchmark Positioning firsthand and can confirm it’s a game-changer for driving profitable, efficient growth in both existing and new markets.
Christian Schinko
VP at UniCredit Bank Austria AG
Our Benchmark Positioning hits the mark. Competitive Today has opened doors to business opportunities we never would have found using our methods.
Patrick Kofler
CEO, Helios BZ
When it comes to Positioning; Learn from the best. Daniel.
Joachim Falldorf
Former Director Corporate Services and Finance Germany, Chugai Pharma Europe Ltd
From my perspective, Benchmark Positioning revolutionizes sales, seamlessly encouraging conversations and business deals. The fact that I can establish a new standard in internal corporate communication, outperforming even renowned methods like Rosenberg's "Nonviolent Communication," is simply fantastic.
Moja Buholzer
Executive coach & entrepreneur
Mr. Bieber, you should know... In the past 35 years, we've only worked with two consultants, and you're one of them. Your fresh marketing perspective has opened up new opportunities for us that we hadn't seen, even with our extensive experience in acquisition.
Rolf Müller
Former CEO, IMM GmbH
My investment in Benchmark Positioning has proven to be more valuable for my business development than anything else I've done.
Bernd Ruffing
Entrepreneur and founder of Prozesspunkt Null
Daniel has incredible expertise in positioning. His approach to Benchmark Positioning eclipses all other positioning strategies I've come across.
Moritz Diehl
National Executive Board, Wirtschaftsjunioren e.V.
Ever since we started working together, I've had this big grin I just can't wipe off my face. I never could've imagined transforming my fitness offering into an entirely new "Mental Kickboxing" life performance method through Benchmark Positioning - it's been a game-changer for my business.
Raphael Kiemann
German Kickboxing Champion & entrepreneur
There's absolutely nothing Daniel can't sell with his one-of-a-kind Benchmark Positioning System. It's remarkable.
Karen Schmidt
Entrepreneur & founder of Change Punk
Daniel has a real knack for spotting talent in others and taking it to the next level through Benchmark Positioning. The way he does it is second to none. We're very lucky to have him on our team.
Mario Janzen
Serial entrepreneur
Benchmark Positioning eclipses every marketing approach I've known. It's far more than just a competitive edge – I can confidently say that after teaming with Daniel and his team.
Josch Safia
Serial entrepreneur & investor
Strategic positioning at the absolute highest level I've ever seen. Incredibly valuable and essential for putting your company in the market's pole position
Bruno Areger
CEO, APPLETREE root your brand AG
When it comes to strategic positioning, Daniel is the real deal - a "Billion Dollar Idea Man". If he's on the other team, you're in trouble and leaving a ton of cash on the table.
Gennadi Semenov
Investor & entrepreneur
Over the last decade, I've come across plenty of marketers, but none like Daniel and his crew. Their Benchmark Positioning approach isn't just the most powerful marketing weapon I've ever seen - it's also unlocked lucrative business opportunities I never knew existed, allowing me to break into an incredibly profitable niche.
YOBOI SOUTH
Rapper & music producer
These testimonials offer just a peek at our clientele and the 1000+ Benchmark Positioning Strategies we've developed over the past 17 years, selectively showcased in our "Positioning ART Gallery".
Sounds interesting?
Request a FREE 45-minute Consultation
We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
ABOUT US
"Competitive Today" isn't just an innovative business development agency with a passion for art. We are redefining strategic positioning.
With 17 illustrious years and a legacy of over 1,000 game-changing Benchmark Positioning Strategies, our track record speaks volumes. Dive into our genius at the Positioning ART Gallery.
With a small team of entrepreneurs, we deliver a first-class service beyond any typical 9-to-5 agency setup.
"From Leaders To Leaders"
years of experience
0
+ Benchmark Positionings
0
+ industries
0
team members
0
Frequently ask questions (FAQ)
Benchmark Positioning is suitable for everything from products and services to broader contexts like locations, personal brands, and employer brands. Industry type or company size doesn’t matter.
What’s essential is a customer-centric orientation to effectively apply Benchmark Positioning.
Yes, 100%. Here’s why:
If we take you on as a new client to develop a standout Benchmark Positioning Strategy for your business, our collaboration follows two steps:
Step 1: Development
Based on your responses to a questionnaire, we systematically develop an individual, powerful Benchmark Positioning for your business.
Step 2: Refining
In 5 one-on-one strategy mentoring sessions, along with strategy support via messenger and short phone calls over a 3-month period, we will refine your Benchmark Positioning Strategy based on received market feedback.
It typically takes 1-3 months to refine a Benchmark Positioning until it really hits the mark. During this period, it requires about 1.5 hours per week from your side for meetings and interactions to shape the Benchmark Positioning
No. A Benchmark Positioning builds on your existing brand strategy, offerings, and current content, like your website. It consolidates all that defines your company and your accomplishments into a single, standout Benchmark Positioning.
Imagine it like upgrading a great car with standout tuning, boosting its speed from 150mph to 250mph while it becomes even more energy-efficient.
Benchmark Positioning was invented by Daniel G. Bieber, founder and managing partner of the innovative business development firm „Competitive Today.“
Benchmark Positioning was first applied in 2007. It builds on the principles of strategic positioning but completely rethinks the fundamental approach to differentiation. This is because Benchmark Positioning aims to redefine market standards for customer value, rather than merely differentiating within existing ones.
Offering Benchmark Positioning as an exclusive business development service means that broad availability of Benchmark Positioning knowledge on social networks would dilute the competitive advantage it provides to our well-chosen clients.
Moreover, 17 years of experience have taught us that the conventional emphasis on „visibility“ in marketing, particularly for premium products and services, is vastly overrated. In today’s environment, where trust is scarce – partly due to the proliferation of self-promoters on social networks – the real currency is „IMPACT“.
We’ve found that the most substantial „IMPACT“ on a target audience isn’t achieved through mere visibility, but through unparalleled Benchmark Positioning and the right network of contacts that can open doors.
This highly resource-efficient approach to marketing – Benchmark Positioning and Strategic Networking – isn’t just what we enable for our clients; we also apply it to our own operations daily.
Our unique methodology for Benchmark Positioning, partially supported by AI, makes it quick and easy to identify standout opportunities for any product or service.
Thanks to a long-standing partnership with a renowned international marketing agency serving tens of thousands of clients worldwide, we’ve developed over 1,000 Benchmark Positioning opportunities over the years, many of which have been adopted for the agency’s client products and services.
We signed an exclusive agreement with strict confidentiality on both sides. Our signed NDA protects our secret Benchmark Positioning method from being disclosed to third parties, revealed, or independently used by the agency. However, this also means we cannot publicly discuss the many agency client projects we’ve contributed to, including well-known brands.
Beyond our agency work, over the past 17 years, we’ve also crafted Benchmark Positionings for many individual clients – from solopreneurs to SMBs across various industries, as well as for destinations.
The Positioning ART Gallery is a unique digital space that showcases cutting-edge Benchmark Positioning Strategies.
You can apply for a FREE online tour that gives you an in-depth look at those Benchmark Positioning Strategies most capable of accelerating your business.
As an innovative business development firm, our aim is to significantly boost the competitiveness of customer-centric businesses through Benchmark Positioning in today’s landscape of oversaturated markets and AI technology.
This mission inspired the brand name „Competitive Today“.
Ready to level up your competitiveness?
We position your business as a new, essential industry
benchmark - so that even your competitors
will want to buy from you.
We position your business as a new, essential industry benchmark - so that even your competitors will want to buy from you.
Contact us today
Our team speaks English, German, Spanish & Russian
Personal Assistant to CEO @Competitive Today
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