We position your business as a new industry benchmark for
Your POSITIONING shapes your market perception, which directly impacts your sales, marketing, and overall
company value
At Competitive Today BS Ltd., we position businesses as new industry benchmarks for customer value, rather than merely well-differentiated brands. In a nutshell:
We do Benchmark Positioning, not just positioning.
As pioneers in Benchmark Positioning, with a track record of developing over 1,000 Benchmark Positioning strategies, we are trusted by C-level executives, entrepreneurs, and investors alike.
At Competitive Today BS Ltd., we position businesses as new industry benchmarks for customer value, rather than merely well-differentiated brands.
In a nutshell: We do Benchmark Positioning, not just positioning.
As pioneers in Benchmark Positioning, with a track record of developing over 1,000 Benchmark Positioning strategies, we are trusted by C-level executives, entrepreneurs, and investors alike.
I’ve experienced the impact of Benchmark Positioning firsthand and can confirm it’s a game-changer for driving profitable, efficient growth in both existing and new markets.
In a highly competitive market, a clear and sustainable positioning that sets new standards is crucial. Competitive Today delivers this with precision, generating real value that stands out!
Our Benchmark Positioning hits the mark. Competitive Today has opened doors to business opportunities we never would have found using our methods.
I’ve experienced the impact of Benchmark Positioning firsthand and can confirm it’s a game-changer for driving profitable, efficient growth in both existing and new markets.
In a highly competitive market, a clear and sustainable positioning that sets new standards is crucial. Competitive Today delivers this with precision, generating real value that stands out!
Our Benchmark Positioning hits the mark. Competitive Today has opened doors to business opportunities we never would have found using our methods.
Evaluate the potential of working with us.
Every company needs to market its products and services — whether to scale or to break through a growth plateau. At this point, the real
question is not what works and what doesn't — but which fundamental strategy should be prioritized.
Especially when efficiency is the goal.
Every company needs to market its products and services — whether to scale or to break through a growth plateau. At this point, the real question is not what works and what doesn't — but which fundamental strategy should be prioritized. Especially when efficiency is the goal.
What's YOUR most logical focus?
Strategy 1
Focus on visibility – reach many,
convert a few
Do a lot of
marketing
Stand out as "the loudest voice"
Strategy 2
Focus on perceived value – reach
a few, convert many.
Elevate your
positioning
Stand out as "the clear best choice"
Strategy 1
Focus on visibility – reach many, convert a few
Do a lot of
Marketing
Stand out as "the
loudest voice"
Strategy 2
Focus on perceived value – reach a few, convert many
Elevate your Positioning
Stand out as "the clear
best choice"
"Positioning first. Marketing second." makes the most sense for you — because you want to:
"Positioning first. Marketing second." makes the most sense for you — because you want to:
- Save on marketing costs
- Shift from persuasion to pull
- Grow your business with the least effort
Positioning Power
Marketing
Effort
Smart move!
However, when it comes to positioning, our 18 years of experience have clearly shown:
95% of companies still have
room for improvement in their positioning
— for the following reasons:
95% of companies still have room for improvement in their positioning — for the following reasons:
Does any of this sound familiar to you?
Does that sound familiar to you too?
1. Your added value isn’t seen the way you want?
Your company delivers real added value. Your existing clients recognize it and genuinely appreaciate it.
But when it comes to new prospects, making this added value truly land — and truly create urgency — becomes a real challenge.
The result: Seen as a nice-to-have — not a must-have
- You spend a lot of time explaining, re-explaining and following up — what is inefficient, exhausting and frustrating
- Sales cycles drag on because prospects don't feel compelled to act: "Let's revisit this in a few month again", "Sounds interesting — but for this year we have no budget anymore"
- You end up selling below your true value
2. You feel the competition in your market?
Your company operates in a crowded market. More providers. Similar offers. Similar promises.
Even if your solution is stronger, escaping comparability and commoditization — and truly standing out — becomes a real challenge.
The result: Rethinking, postponing — and stagnation
- Sales and marketing becomes harder — and requiring more budget — with every new competitor and AI entering the market
- You increasingly find yourself under constant price pressure. Negotiations revolve more around price instead of value
2. You feel the competition in your market?
Your company operates in a crowded market. More providers. Similar offers. Similar promises.
Even if your solution is stronger, escaping comparability and commoditization — and truly standing out — becomes a real challenge.
The result: Declining competitive strength
- Sales and marketing becomes harder — and requiring more budget — with every new competitor and AI entering the market
- You increasingly find yourself under constant price pressure. Negotiations revolve more around price instead of value
3. It's hard to find — and keep — a consistent positioning focus?
Your company has a growing range of expertise, services, products and ideas. New opportunities appear. New directions seem promising.
But bringing all of this under one clear, stable and consistent positioning becomes increasingly difficult.
The result: Rethinking, postponing — and stagnation
- You keep questioning your positioning and communication — often with external advisors
- You rewrite website hedlines, social media bios, value propositions and pitch decks
- Each new perspective feels right for a moment... until it doesn't. And the cycle starts over
Why do these positioning problems exist?
The concept of positioning is outdated.
It was built for markets that no longer exist.
Since its emergence in the 1960s, the concept of positioning has taught companies to clearly focus on one differentiating key aspect, topic or offering.
But does a well-focused and differentiated positioning really help overcome today's positioning challenges, namely:
- Unifying all of your company's strengths, services, and capabilities into one clear, timeless positioning?
- Being perceived as indispensable (a must-have), not just different or unique?
Certainly not!
That's why it's time to go next level with your positioning.
The solution:
Upgrade your Positioning to a
Benchmark Positioning
Upgrade your Positioning to a Benchmark Positioning
With a Benchmark Positioning, you set new standards in customer value, rather than just differentiating within existing ones (= traditional positioning).
Benchmark Positioning explained with some cool vibes:
Benchmark Positioning — the evolution of positioning
Benchmark Positioning elevates positioning from the product level to the meta level of customer value.
Companies become new benchmarks for customer value — not merely as well-differentiated product or service providers. This marks a structural evolution in positioning — one that:
- unifies everything a company stands for into a single, timeless Benchmark Positioning
- creates market pull by becoming a reference point in customer value that the market aligns around
- makes entire competitive categories obsolete in a single move
- unlocks new growth and scaling horizons
The evolution of positioning at a glance:
From clarity. To differentiation. To industry benchmarks.
Evolving around 1969
POSITIONING
Positioning clearly defines what you offer and to whom - establishing A CLEAR POSITION
Evolving around 1980
STRATEGIC POSITIONING
Strategic positioning further highlights unique selling points (USPs) and differentiators - ensuring A COMPETITIVE EDGE
Applied since 2007
BENCHMARK POSITIONING
Benchmark Positioning goes beyond differentiation – elevating businesses to
A NEW INDUSTRY BENCHMARK FOR CUSTOMER VALUE
How Benchmark Positioning works?
Benchmark positioning does not change the product.
It establishes new creative ways of positioning and communicating what already exists — reframing it as a new benchmark for customer value, expressed through a newly defined category term.
Benchmark Positioning — examples:
Example 1:
hotel gym
How Benchmark Positioning turned a hotel gym into a customer hotspot — enabling it to raise its monthly membership fee to $350.
This video is available in German
Example 2:
industrial company
How the emotional Benchmark Positioning of a German industrial company became a decisive door opener in acquisitions.
This video is available in German
Our track record?
1,000+ Benchmark Positionings developed. In 18 years.
Across 30 industries.
Take a look at our case studies in the PositioningART® Gallery, a one-of-a-kind digital space showcasing pioneering Benchmark Positioning strategies — referred to as PositioningART® Works
Take a look at our case studies in the PositioningART® Gallery, a one-of-a-kind digital space showcasing pioneering Benchmark Positioning strategies — referred to as PositioningART® Works
Take a look at our case studies in the PositioningART® Gallery, a one-of-a-kind digital space showcasing pioneering Benchmark Positioning strategies — referred to as PositioningART® Works
Benchmark Positioning IP
Turning positioning from a strategy
into a scalable business asset
Benchmark Positioning goes far beyond strategy.
It positions companies as new benchmarks for customer value — anchored in a newly defined,
trademark-protectable category term: Benchmark Positioning IP.
By anchoring the entire positioning concept in this category-based intellectual property, your Benchmark Positioning becomes a scalable, transferable business asset — not just a powerful strategy.
This opens up entirely new growth dimensions — from independently scaling your Benchmark Positioning IP to selectively expanding it together with investors within our ExceptionalZ Circle network.
Growth Potential at a glance:
1. With a positioning (strategy)
2. With a Benchmark Positioning (next level strategy + intellectual property)
3. Scaling your intellectual property (Benchmark Positioning IP) with investors from our network
Positioning VS Benchmark Positioning
Every company needs a positioning. What's your choice?
Sticking with a positioning — or upgrading to a Benchmark Positioning?
Positioning
- STRATEGY
- Builds a clear image
- Differentiates your business
-
Works only if consitently and correctly implemented.
Statements like “25 years of experience,” “one-stop solutions,” or “individual offerings” are not differentiation — they are baseline expectations customers already assume.
Benchmark Positioning
- NEXT LEVEL STRATEGY
- Builds a clear image
- Differentiates your business
- Creates natural pull instead of requiring constant persuasion
-
Allows you to stand out as the clear best choice
(a must-have) - Unifies everything your company stands for into a single, timeless Benchmark Positioning
- BUSINESS ASSET
- Creates a transferable, scalable intellectual property — your Benchmark Positioning IP
- Opens access to new markets, growth potentials and scaling opportunities — including optional expansion together with specialized investors
Traditional Positioning VS Benchmark Positioning
Every company needs a positioning. What's your choice? Sticking with a positioning — or upgrading to a Benchmark Positioning?
Traditional Positioning
- STRATEGY
- Builds a clear image
- Differentiates your business
-
Works only if consitently and correctly implemented. Statements like “25 years of experience,” “one-stop solutions,” or “individual offerings” are not differentiation — they are baseline expectations customers already assume.
Benchmark Positioning
- NEXT LEVEL STRATEGY
- Builds a clear image
- Differentiates your business
- Creates natural pull instead of requiring constant persuasion
- Allows you to stand out as the clear best choice (a must-have)
- Unifies everything your company stands for into a single, timeless Benchmark Positioning
- BUSINESS ASSET
- Creates a transferable, scalable intellectual property — your Benchmark Positioning IP
- Opens access to new markets, growth potentials and scaling opportunities — including optional expansion together with specialized investors
Considering upgrading to a Benchmark Positioning?
Request a FREE 30-minute Consultation
We'll show you a Benchmark Positioning opportunity for your business. Then, it's up to you to choose whether to
partner with us for implementation. Fair enough?
We'll show you a Benchmark Positioning opportunity for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
Our offerings:
At Competitive Today BS Ltd., we offer a next-level positioning strategy development service:
Benchmark Positioning OGM® (OGM = Outcome-Generating Model) — designed to increase market pull and create a scalable strategic asset by setting a new industry benchmark for customer value.
Offer 1
Benchmark Positioning OGM®
Full Service Package
Included Services:
-
SETUP (done-for-you)
1. Benchmark Positioning Strategy
Development of a tailored, holistic Benchmark Positioning strategy integrating:
• Concept
• Communication
• Value Experience
-
2. Benchmark Positioning IP
Development of a tailored intellectual property strategy to secure and scale your Benchmark Positioning. Legal services and implementation is carried out exclusively by independent, licensed IP attorneys
-
GROWTH-ACCELERATION (done-with-you)
3. Three-Month Strategic Support
Guidance as a sparring partner to ensure the successful implementation of your Benchmark Positioning strategy in the targeted markets
Offer 2
Benchmark Positioning OGM®
Full Service Package - PLUS
BEST OFFER
Included Services:
-
SETUP (done-for-you)
1. Benchmark Positioning Strategy
Development of a tailored, holistic Benchmark Positioning strategy integrating:
• Concept
• Communication
• Value Experience
-
2. Benchmark Positioning IP
Development of a tailored intellectual property strategy to secure and scale your Benchmark Positioning. Legal services and implementation is carried out exclusively by independent, licensed IP attorneys
-
GROWTH-ACCELERATION (done-with-you)
3. Three-Month Strategic Support
Guidance as a sparring partner to ensure the successful implementation of your Benchmark Positioning strategy in the targeted markets
-
4. Nine-Month Advisory-Board-as-a-Service
Lean Business Development Advisory, driven by:
• Benchmark Positioning
• Strategic Sales
• Strategic Networking
-
STRATEGIC ACCESS (done-for-you)
5. ExceptionalZ Circle (12 Month)
Curated strategic matchmaking online events designed to unlock direct access to door-opening entrepreneurs, investors, and C-level executives in the German-speaking DACH region
ExceptionalZ Circle
The ExceptionalZ Circle is a strategic matchmaking event designed to unlock and initiate high-value strategic access — simply, efficiently, and without the need for active networking or outreach on your end.
The following are two examples of strategic access enabled through the ExceptionalZ Circle.
German Economics Senator
1. Access to 200+ CEOs and business owners of mid-sized companies (100-5000 employees) in the DACH region
2. Access to representatives of the German Ministry of Economic Affairs, both domestically and internationally
Serial Entrepreneur and Investor
Connector to 100+ high-net-worth individuals (HNWI) – including top-level CEOs, entrepreneurs, and investors – through the acquisition of a prestigious VIP network from a world-renowned airline
Financing options:
Option 1
Upfront Payment
5% discount on the
net price
Option 2
Installment Plan
Payment in 3-6 individually agreed rates
Offer 3
Cash Flow-Based Financing
Custom down payment + financing from 20% of monthly cash flow
Includes a 10% surcharge on the net price
Financing options:
Option 1
Upfront Payment
10% discount on the
net price
Option 2
Installment Plan
Payment in 3-6 individually
agreed rates
Option 3
Cash Flow-Based Financing
Custom down payment + financing from 10% of monthly cash flow
Includes a 10% surcharge on the net price
A small selection of customer testimonials
Daniel nails it: A concise and unique Benchmark Positioning - creating a lasting impression in the minds of customers is what makes all the difference. In a highly competitive market, a clear and sustainable positioning that sets new standards is crucial. Competitive Today delivers this with precision, generating real value that stands out!
Andreas Wampl
Serial entrepreneur & startup investor
Benchmark Positioning is truly an upgrade over traditional positioning approaches - not just because it’s built on a solid system that works across industries, but also because it taps into the future of customer-centricity, setting new standards that your audience has always wanted but never articulated.
I’ve experienced the impact of Benchmark Positioning firsthand and can confirm it’s a game-changer for driving profitable, efficient growth in both existing and new markets.
Christian Schinko
VP at UniCredit Bank Austria AG
Our Benchmark Positioning hits the mark. Competitive Today has opened doors to business opportunities we never would have found using our methods.
Patrick Kofler
CEO, Helios BZ
When it comes to Positioning; Learn from the best. Daniel.
Joachim Falldorf
Former Director Corporate Services and Finance Germany, Chugai Pharma Europe Ltd
From my perspective, Benchmark Positioning revolutionizes sales, seamlessly encouraging conversations and business deals. The fact that I can establish a new standard in internal corporate communication, outperforming even renowned methods like Rosenberg's "Nonviolent Communication," is simply fantastic.
Moja Buholzer
Executive coach & entrepreneur
Mr. Bieber, you should know... In the past 35 years, we've only worked with two consultants, and you're one of them. Your fresh marketing perspective has opened up new opportunities for us that we hadn't seen, even with our extensive experience in acquisition.
Rolf Müller
Former CEO, IMM GmbH
My investment in Benchmark Positioning has proven to be more valuable for my business development than anything else I've done.
Bernd Ruffing
Entrepreneur and founder of Prozesspunkt Null
Daniel has incredible expertise in positioning. His approach to Benchmark Positioning eclipses all other positioning strategies I've come across.
Moritz Diehl
National Executive Board, Wirtschaftsjunioren e.V.
Ever since we started working together, I've had this big grin I just can't wipe off my face. I never could've imagined transforming my fitness offering into an entirely new "Mental Kickboxing" life performance method through Benchmark Positioning - it's been a game-changer for my business.
Raphael Kiemann
German Kickboxing Champion & entrepreneur
There's absolutely nothing Daniel can't sell with his one-of-a-kind Benchmark Positioning System. It's remarkable.
Karen Schmidt
Entrepreneur & founder of Change Punk
Daniel has a real knack for spotting talent in others and taking it to the next level through Benchmark Positioning. The way he does it is second to none. We're very lucky to have him on our team.
Mario Janzen
Serial entrepreneur
Benchmark Positioning eclipses every marketing approach I've known. It's far more than just a competitive edge – I can confidently say that after teaming with Daniel and his team.
Josch Safia
Serial entrepreneur & investor
I can definitely say that Competitive Today undoubtedly has the best positioning offer on the market. Their unique skill in simplifying complex issues and establishing our value as a critical, new industry benchmark sets them apart from any other firm we've worked with in the last 12 years.
Josia Splitt
Managing Partner @Splitt Wolf & Partner Consulting
When it comes to strategic positioning, Daniel is the real deal - a "Billion Dollar Idea Man". If he's on the other team, you're in trouble and leaving a ton of cash on the table.
Gennadi Semenov
Investor & entrepreneur
Over the last decade, I've come across plenty of marketers, but none like Daniel and his crew. Their Benchmark Positioning approach isn't just the most powerful marketing weapon I've ever seen - it's also unlocked lucrative business opportunities I never knew existed, allowing me to break into an incredibly profitable niche.
YOBOI SOUTH
Rapper & music producer
What’s outstanding about Daniel isn’t just his impressive ability to adapt to whoever he’s working with — both the person and the business behind them — it’s also his seemingly endless supply of ideas for creating real value.
One of the more recent concepts he developed is “Board-as-a-Service” (BaaS). Advisory boards are essential for startups to gain outside perspective and stay aligned with the market — but not every startup has access to supportive, high-caliber advisors.
Working with Daniel as our BaaS has been tremendously valuable. He helps us stay market-driven, focus on what truly matters, and move faster with clarity. On top of that, his commitment to opening doors within his network — in itself a premium service — has made a real difference for us.
In short: a top recommendation.
Stephan Merkel
Managing Partner, Valean Solutions GmbH
Data privacy isn’t exactly a “sexy” topic — and it’s notoriously hard to make small businesses truly care about it. In a short conversation, I told Daniel Bieber that I was looking for a way to create real demand in the market.
A few days later, Daniel came back with the idea of building a new benchmark in data protection. Over the next few months, we developed the GDPR Trust Register and the Trust Forum together. At our very first network kick-off event, a data protection consultant — technically a competitor — showed up and immediately wanted to purchase the Trust Register’s certification seal.
We’re now in the process of positioning this new brand, and it’s becoming clear: we’re on the right path.
I can highly recommend Daniel and Competitive Today to anyone looking for new ways to scale and reposition their business.
Corinna Göring
Managing Partner, Coridas GmbH
During the scaling of my electrical business, I built an app that automatically links devices to real-time energy pricing — so customers always pay the lowest available rate.
The product was strong, but the messaging wasn’t. It triggered too many questions and slowed down sales.
Daniel (Competitive Today) fixed that fast. He created the concept of “Stromintelligenz” and turned it into a sharp benchmark positioning. Since then, I simply send over the deck — no more back-and-forth, and the app essentially sells itself.
A true game changer. Highly recommended.
Markus Zink
Managing Partner, Inthome Elektrotechnik GmbH
These testimonials offer just a peek at our clientele and the 1000+ Benchmark Positioning Strategies we've developed over the past 18 years, selectively showcased in our PositioningART® Gallery.
Sounds interesting?
Request a FREE 30-minute Consultation
We'll show you a Benchmark Positioning opportunity for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
We'll show you a Benchmark Positioning opportunity for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
About Competitive Today BS Ltd.
As pioneering specialists in Benchmark Positioning, we operate from our home base in Cyprus for the European market, with a trusted partner in Florida serving the U.S. market.
With a legacy of of over 1,000 Benchmark Positioning strategies developed across 18 years of practice, our track record speaks volumes. Dive into our genius at the PositioningART® Gallery.
Collaborating with Us — Beyond the Traditional Agency Relationship
With a small senior team of entrepreneurs, we deliver first-class strategic work well beyond the limits of a typical 9-to-5 agency setup.
Our clients experience true co-founder-level collaboration — with shared ownership, drive, and responsibility from day one.
"From Leaders. To Leaders"
years of experience
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Benchmark Positionings
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industries
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team members
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Frequently ask questions (FAQ)
Our collaboration follows two clearly defined phases:
Step 1: Development (done for you)
Based on your input, we develop a tailored, high-impact Benchmark Positioning for your business.
Step 2: Refinement (done with you)
Over a three-month strategic guidance period, we refine and sharpen your Benchmark Positioning based on real-world market feedback — ensuring maximum resonance and impact.
Your time commitment is intentionally minimal.
Over a typical three-month collaboration period, you should expect to invest around one hour per week for strategic alignment, feedback, and refinement discussions.
This limited time requirement is possible because the majority of the Benchmark Positioning development is handled done for you.
No.
Benchmark Positioning does not disrupt what works.
It amplifies and optimizes your existing brand, strategy, and content.
The result is a clearer, more dominant market position — without forced rebranding or unnecessary changes.
Think of it like precision tuning:
same engine, significantly higher performance.
Benchmark Positioning was developed by Daniel G. Bieber as part of his work in strategic positioning and category design. The concept emerged from practical client engagements and has evolved continuously over nearly two decades.
The PositioningART® Gallery showcases pioneering Benchmark Positioning strategies, referred to as PositioningART® Works.
Its purpose is to inspire companies through practical examples of how to elevate their market positioning — from differentiated players to benchmark-setting leaders for customer value.
Competitive Today reflects our philosophy:
In markets defined by intensifying competition, oversupply,
and disruptive technological change,
companies must inevitably rethink and reposition —
from „Competitive Yesterday“
(well-differentiated market players)
to „Competitive Today“
(benchmark-setting leaders for customer value).
That transformation defines our mission
and inspired our company name, Competitive Today Business Services,
commonly shortened to “Competitive Today BS Ltd.”
Ready to take your positioning to the next level?
We position your business as a new industry benchmark for
customer value – so even your competitors
will want to buy from you.
We position your business as a new industry benchmark for customer value – so even your competitors will want to buy from you.
Contact us today
Our team speaks English and German
PA to Director @Competitive Today BS Ltd.
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