The make-or-break question in business development - also familiar to you?
The make-or-break question in business development - also familiar to you?
In a sea of choices, how can we BECOME ESSENTIAL,
rather than just be seen as another option?
In a sea of choices, how can we BECOME ESSENTIAL,
rather than just be seen as another option?
2 strategies await. Which is YOUR focus?
Strategy 1
Do a lot of
advertising
= Focus on frequency
Strategy 2
Boost your
positioning
= Focus on impact
Two strategies await. Which is YOUR focus?
Strategy 1
Do a lot of advertising
= Focus on frequency
Strategy 2
Boost your positioning
= Focus on impact
You prefer focusing on "strategy 2", because you want to:
You prefer focusing on strategy 2, to:
- Save on advertising costs?
- Avoid chasing and persuading prospects?
Smart move!
However, you are wondering what kind of "positioning boost" could elevate your business to a whole new level?
Upgrade to:
STRATEGIC BENCHMARK POSITIONING (SBP)
The pinnacle of positioning, also known as Positioning ART.
Discover the evolution:
Since 1967 (by Al Ries)
POSITIONING
Positioning defines what you offer and to whom - A CLEAR STANCE
↓
- Leading to clarity and focus
Since 1980
STRATEGIC POSITIONING
Strategic Positioning focuses on differentiators (USPs) to gain a COMPETITIVE EDGE
↓
- Leading to clarity and focus
- Helping to stand out
Since 2007 (by Daniel G. Bieber)
STRATEGIC BENCHMARK POSITIONING
Strategic Benchmark Positioning is all about setting new standards in customer value.
This approach elevates your product to an INDUSTRY BENCHMARK, rather than just being well-differentiated
↓
- Leading to clarity and focus
- Helping to stand out
- Ensuring to create urgency
- Ensuring you are intuitively recognized as the best solution
- Merging your company DNA into a single benchmark positioning
- Increasing your company's value
Ready for an experience?
We'll show you Benchmark Positioning solutions, designed for your business. Then, it's up to you
to choose whether to partner with us for implementation. Fair enough?
We'll show you Benchmark Positioning solution, designed for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
Book your FREE consultation, valued at €1,200.
The all-important question:
Is there a way to set new customer value standards seamlessly and in a non-disruptive manner?
YES, there is!
Simply by presenting your product in a new, refreshing context - unlocking hidden values that can be positioned as a new customer value standard.
Because:
Context equals Value!

Case studies?
1,000+ Benchmark Positionings crafted. In 16 years!
See examples at the "Positioning ART Gallery" - the first digital gallery showcasing
the most cutting-edge Benchmark Positioning Strategies,
also known as Positioning ART.
See examples at the "Positioning ART Gallery" - the first digital gallery showcasing the most cutting-edge benchmark positioning strategies, also known as Positioning ART.
Traditional Positioning VS Benchmark Positioning
Traditional Positioning
- Stand out with your differentiators (USPs)
- The need to focus often leads to the challenge of presenting all your company's aspects, like services, into a single positioning
- Only moderate impact on the company value
Benchmark Positioning
- Stand out as the obvious best solution
- Unifying your entire company DNA (services, qualities, uniqueness) under the umbrella of a single benchmark positioning
-
Massive impact on the company value
→ Setting a new industry benchmark offers far greater value than just building a brand
Ready for an experience?
We'll show you a Benchmark Positioning solution, designed for your business. Then, it's up to you
to choose whether to partner with us for implementation. Fair enough?
Explore a Benchmark Positioning solution designed for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
Book your FREE consultation, valued at €1,200.
OFFERINGS
Positioning ART Gallery – Guided tour
Online | 60 minutes
For individuals & groups
For individuals & groups
First FREE. 2nd net €
290
The Positioning ART Gallery is the world's first digital art gallery showcasing the most cutting-edge positioning strategies, known as Positioning ART.
In our exclusive tours, we'll deep dive into the cutting-edge positioning strategies of our gallery that are essential for making your business an industry "must-have" .
The Positioning ART Gallery is the world's first digital art gallery showcasing the most cutting-edge positioning strategies, known as Positioning ART.
In our exclusive tours, we'll deep dive into the cutting-edge positioning strategies of our gallery that are essential for making your business an industry "must-have" .
Strategic Benchmark Positioning
– BUSINESS PACKAGE –
From €
14500
Net price. Installment payment possible
Net price. Installment payment possible
-
Individual „Strategic Benchmark Positioning“
– Concept & Category Term
– Offer Architecture
– Sales Pitch Architecture -
Website Presentation for a compelling external image
– Website structure
– Value Proposition
– Copywriting for header section -
Strategy Mentoring – 2 months 1to1. Including 2 mo support:
– messenger (reachable 24/7)
– short phone calls
– minor support services
Strategic Benchmark Positioning
– PREMIUM PACKAGE –
From €
29500
Net price. Installment payment possible
Net price. Installment payment possible
-
Individual „Strategic Benchmark Positioning“
– Concept & Category Term
– Offer Architecture
– Sales Pitch Architecture -
Website Presentation for a compelling external image
– Website structure
– Value Proposition
– Copywriting for header section -
Strategy Mentoring – 3 months 1to1. Including 3 mo support:
– messenger (reachable 24/7)
– short phone calls
– minor support services -
Value Illustration Pitch (VIP) – Your Visual Elevator Pitch;
Illustrating in seconds
what words can’t! -
Positioning ART Gallery – lifetime exhibition and promotion of
your Strategic Benchmark Positioning
ABOUT US

"Competitive Today" is an innovative business development firm
We're pioneers in reinventing strategic positioning and the first to declare it as an art style, called "Positioning ART".
With 16 illustrious years and a legacy of over
1,000 game-changing positioning strategies, our track record speaks volumes. Dive into our genius at the
"Positioning ART Gallery"
With a small team of entrepreneurs, we also deliver a first-class service beyond any typical 9-to-5 agency setup.
"From Leaders To Leaders"
0
years of experience in
strategic positioning
0
+ positioning strategies
crafted
0
team
members
0
countries where we’ve
done projects