Benchmark Positioning is suitable for everything from products and services to broader contexts like locations, personal brands, and employer brands. Industry type or company size doesn’t matter.

What’s essential is a customer-centric orientation to effectively apply Benchmark Positioning.

Yes, 100%. Here’s why:

If we take you on as a new client to develop a standout Benchmark Positioning Strategy for your business, our collaboration follows two steps:

Step 1: Development
Based on your responses to a questionnaire, we systematically develop an individual, powerful Benchmark Positioning for your business.

Step 2: Refining
In 5 one-on-one strategy mentoring sessions, along with strategy support via messenger and short phone calls over a 3-month period, we will refine your Benchmark Positioning Strategy based on received market feedback.

It typically takes 1-3 months to refine a Benchmark Positioning until it really hits the mark. During this period, it requires about 1.5 hours per week from your side for meetings and interactions to shape the Benchmark Positioning

No. A Benchmark Positioning builds on your existing brand strategy, offerings, and current content, like your website. It consolidates all that defines your company and your accomplishments into a single, standout Benchmark Positioning.

Imagine it like upgrading a great car with standout tuning, boosting its speed from 150mph to 250mph while it becomes even more energy-efficient.

Benchmark Positioning was invented by Daniel G. Bieber, founder and managing partner of „Competitive Today.“

Benchmark Positioning was first applied in 2007. It builds on the principles of strategic positioning but completely rethinks the fundamental approach to differentiation. This is because Benchmark Positioning aims to redefine market standards for customer value, rather than merely differentiating within existing ones.

Offering Benchmark Positioning as an exclusive business development service means that broad availability of Benchmark Positioning knowledge on social networks would dilute the competitive advantage it provides to our well-chosen clients.

Moreover, 17 years of experience have taught us that the conventional emphasis on „visibility“ in marketing, particularly for premium products and services, is vastly overrated. In today’s environment, where trust is scarce – partly due to the proliferation of self-promoters on social networks – the real currency is „IMPACT“.

We’ve found that the most substantial „IMPACT“ on a target audience isn’t achieved through mere visibility, but through unparalleled Benchmark Positioning and the right network of contacts that can open doors.

This highly resource-efficient approach to marketing – Benchmark Positioning and Strategic Networking – isn’t just what we enable for our clients; we also apply it to our own operations daily.

Our unique methodology for Benchmark Positioning, partially supported by AI, makes it quick and easy to identify standout opportunities for any product or service.

Thanks to a long-standing partnership with a renowned international marketing agency serving tens of thousands of clients worldwide, we’ve developed over 1,000 Benchmark Positioning opportunities over the years, many of which have been adopted for the agency’s client products and services.

We signed an exclusive agreement with strict confidentiality on both sides. Our signed NDA protects our secret Benchmark Positioning method from being disclosed to third parties, revealed, or independently used by the agency. However, this also means we cannot publicly discuss the many agency client projects we’ve contributed to, including well-known brands.

Beyond our agency work, over the past 17 years, we’ve also crafted Benchmark Positionings for many individual clients – from solopreneurs to SMBs across various industries, as well as for destinations.

The Positioning ART Gallery is a one-of-a-kind digital art gallery that showcases the world’s most creative and impactful positioning strategies, known as PositioningART®. It’s a unique experience for companies looking to elevate their competitiveness and market appeal  in a highly efficient way.

As an innovative business development firm, our aim is to significantly boost the competitiveness of customer-centric businesses through Benchmark Positioning in today’s landscape of oversaturated markets and AI technology.

This mission inspired the brand name „Competitive Today“.