For companies seeking smart, effective growth solutions:

For companies seeking smart, effective growth solutions:

We'll position your business so irresistibly,
that even your competitors will
want to buy from you.

We'll position your business so irresistibly,
that even your competitors will
want to buy from you.

We'll position your business so irresistibly, that even your competitors will want to buy from you.

★★★★★

Over 1,000 cutting-edge positioning strategies crafted in 17 years

Every company needs to market its products and services. The question is simply,
which fundamental strategy a company wants to prioritize.

What's YOUR most logical focus?

Strategy 1:

Do a lot of
advertising

Be "noisy"

Strategy 2:

Elevate your
positioning

Be "the clear best choice"

Strategy 1

Do a lot of advertising

Be "noisy"

Strategy 2

Elevate your positioning

Be "the clear best choice"

Daniel G. Bieber
Founder & Managing Partner of
Competitive Today

You prefer focusing on "Strategy 2" - your positioning - because you want to:

You prefer focusing on "strategy 2" - your positioning - because you want to:

Smart move!

Because why trying to convince people when the right positioning strategy speaks for itself, outshining the competition and even unleashes new profitable business opportunities.

However, our 17 years of experience in strategic positioning have clearly shown:

However, our 17 years of experience in strategic positioning have clearly shown:

95% of companies are
positioned in a way that makes
them appear as interchangeable.
(A "Me Too" Company)

95% of companies are positioned in a way that makes them appear as interchangeable.
(A "Me Too" Company)

95% of companies are
positioned in a way that makes them appear as interchangeable.
(A "Me Too" Company)

But why is that?

The outdated belief in
DIFFERENTIATION

Many companies still rely on unique selling points (USPs) and unique positioning.

But is a well-differentiated or unique positioning really enough to stand out as the clear best choice and an undeniable industry "must-have"?

Time to question the norm.

The solution:

Upgrade your Positioning to a
Benchmark Positioning

Upgrade your Positioning to a Benchmark Positioning

A Benchmark Positioning redefines market standards for customer value, rather than just differentiating within existing norms (= traditional positioning).

This will be achieved by repositioning businesses in a way that unlocks hidden values a specific buyer group has always desired but couldn't articulate.

Benchmark Positioning - Examples

Example 1:

Fitness Industry

How Benchmark Positioning turned a hotel gym into a customer hotspot and even allowing it to hike its monthly membership fee to $350.

(Podcast in German)

Example 2:

Metal Industry

How the emotional Benchmark Positioning of a German industrial company became a powerful door opener in acquisitions.

(Podcast in German)

Example 3:

Music Industry

Another prime example of Benchmark Positioning, which we developed for the rapper YOBOI SOUTH in May 2024, is "RAPtisement".

RAPtisement brings the power of rap music into a new, groundbreaking marketing solution that makes value propositions of companies stick in people's minds like an earworm of their favourite song.

This unique Benchmark Positioning allows YOBOI SOUTH to create and dominate a new, profitable market within his industry.

Example 3:

Music Industry

Another prime example of Benchmark Positioning, which we developed for the rapper YOBOI SOUTH in May 2024, is "RAPtisement".

RAPtisement brings the power of rap music into a new, groundbreaking marketing solution that makes value propositions of companies stick in people's minds like an earworm of their favourite song.

This unique Benchmark Positioning allows YOBOI SOUTH to create and dominate a new, profitable market within his industry.

LISTEN NOW to the first, official RAPtisment, the "Benchmark Positioning Rap"

The evolution of positioning

From a strategic standpoint, Benchmark Positioning goes beyond the limitations of traditional positioning, which is why it can be considered the pinnacle of positioning strategies. Discover the evolution:

The beginning

POSITIONING

Positioning defines what you offer and to whom - A CLEAR POSITION

The advancement

STRATEGIC POSITIONING

Strategic Positioning emphasizes differentiators (USPs) for
A COMPETITIVE EDGE

The new standard

BENCHMARK POSITIONING

Benchmark Positioning focuses on setting new standards in customer value, elevating businesses to A NEW INDUSTRY BENCHMARK, beyond just differentiation

Our track record?

1,000+ Benchmark Positionings crafted. In 17 years.
And more than 30 different industries.

Visit the Positioning ART Gallery - a one-of-a-kind digital space showcasing cutting-edge
Benchmark Positioning Strategies in unique AI-generated artworks.

Visit the Positioning ART Gallery – a one-of-a-kind digital space showcasing cutting-edge Benchmark Positioning Strategies in unique AI-generated artworks.

Traditional Positioning VS Benchmark Positioning

Every company needs a positioning strategy. What's your choice? Sticking with
Traditional Positioning, or upgrading to a Benchmark Positioning?

Traditional Positioning

Definition:

Traditional Positioning is about differentiating your business within existing market standards to gain a competitive edge.

Benchmark Positioning

Definition:

Benchmark Positioning is about setting new standards in customer value, making your business a reference point for excellence in its market.

Considering upgrading to a Benchmark Positioning?

Request a FREE 45-minute Consultation

We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to
partner with us for implementation. Fair enough?

We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?

Our unique offerings:

Offer 1

Benchmark Positioning

Full Service Package
From 18.500 € (Price excluding VAT)
  • 1. Individual Benchmark Positioning

    → Concept & Category Term
    → Advertising Claim
    → Elevator Pitch
    → Pitch Deck Structure
    → Offer Strategy
    → Website Integration Blueprint


  • Services for a successful Benchmark Positioning implementation:


    2. Strategy Support (2 month)

    → 24/7 Messenger Support
    → Short Phone Calls
    → Minor Support Services

    → 5 one-on-one strategy mentoring sessions
    → Including video recordings

Offer 2

Benchmark Positioning

Full Service Package - PLUS
BEST OFFER
From 28.500 € (Price excluding VAT)
  • 1. Individual Benchmark Positioning

    → Concept & Category Term
    → Advertising Claim
    → Elevator Pitch
    → Pitch Deck Structure
    → Offer Strategy
    → Website Integration Blueprint


  • Services for a successful Benchmark Positioning implementation:


    2. Strategy Support (3 month)

    → 24/7 Messenger Support
    → Short Phone Calls
    → Minor Support Services

    → 5 one-on-one strategy mentoring sessions
    → Including video recordings


  • Services to build and expand a strategic network that opens doors:


    3. Strategic Networking as a Service (SNaaS)

    PREMIUM

    More information about SNaaS Premium can be found at the description below.

Offer 3

Strategic Networking as a Service (SNaaS)

A Benchmark Positioning is the foundation to be truly competitive in today's market landscape.

Another crucial factor is a network of people who can effortlessly open doors to decision-makers in your target group.

Strategic Networking as a Service (SNaaS) is a unique matchmaking service that links you with exactly such "strategic door openers".

SNaaS can be acquired individually, or in combination with a Benchmark Positioning Package. Get to know our two SNaaS options:


SNaaS - Premium

(€ 9,500 + tax)


SNaaS - Basic

(FREE - Just 10% Success Fee)


SNaaS - Premium
(€ 9,500 + tax)


SNaaS - Basic
(FREE - Just 10% Success Fee)

Please note: Our services are available in German and English. Customized packages, differing from our standard offers, are also available upon request.

Financing options:

Option 1

Upfront Payment

5% discount on the
net price

Option 2

Installment Plan

Payment in 2-6 individually agreed rates

Up to 10% surchgarge

Option 3

Milestone Payment

Downpayment + payment at individually agreed milestones, e.g. successful financing (for startups)

25% surcharge

Financing options:

Option 1

Upfront Payment

5% discount on the
net price

Option 2

Installment Plan

Payment in 2-6 individually agreed rates

Up to 10% surchgarge

Option 3

Milestone Payment

Downpayment + payment at individually agreed milestones, e.g. successful financing (for startups)

25% surcharge

Client testimonials about their experience with
Benchmark Positioning

My investment in Benchmark Positioning has proven to be more valuable for my business development than anything else I've done.
Bernd Ruffing
Founder, Prozesspunkt Null
When it comes to Positioning; Learn from the best. Daniel.
Joachim Falldorf
Former Director Corporate Services and Finance Germany, Chugai Pharma Europe Ltd
Our Benchmark Positioning hits the mark. Competitive Today has opened doors to opportunities we never would have found using our methods.
Patrick Kofler
CEO, Helios BZ
Benchmark Positioning eclipses every marketing approach I've known. It's much more than just a competitive edge – I can confidently say that after teaming with Daniel and his crew.
Josch S.
Serial entrepreneur & real estate investor
Ever since we started working together, I've had this big grin I just can't wipe off my face. I never could've imagined transforming my fitness offering into an entirely new "Mental Kickboxing" life performance method through Benchmark Positioning - it's been a game-changer for my business.
Raphael Kiemann
CEO, Via Eventus GmbH
Mr. Bieber, you should know... In the past 35 years, we've only worked with two consultants, and you're one of them. Your fresh marketing perspective has opened up new opportunities for us that we hadn't seen, even with our extensive experience in acquisition.
Rolf Müller
Former CEO, IMM GmbH
Strategic positioning at the absolute highest level I've ever seen. Incredibly valuable and essential for putting your company in the market's pole position
Bruno Areger
CEO, APPLETREE root your brand AG
Daniel has incredible expertise in positioning. His approach to Benchmark Positioning eclipses all other positioning strategies I've come across.
Moritz Diehl
National Executive Board, Wirtschaftsjunioren e.V.
When it comes to strategic positioning, Daniel is the real deal - a "Billion Dollar Idea Man". If he's on the other team, you're in trouble and leaving a ton of cash on the table.
Gennadi Semenov
Investor & Entrepreneur
There's absolutely nothing Daniel can't sell with his one-of-a-kind Benchmark Positioning System. It's an absolute game-changer.
Karen Schmidt
Founder of Change Punk
Daniel has a real knack for spotting talent in others and taking it to the next level through Benchmark Positioning. The way he does it is second to none. We're very lucky to have him on our team.
Mario Janzen
Managing Partner of PURE Vermarktungs GmbH
From my perspective, Benchmark Positioning revolutionizes sales, seamlessly encouraging conversations and business deals. The fact that I can establish a new standard in internal corporate communication, upgrading even renowned methods like Rosenberg's "Nonviolent Communication," is simply fantastic.
Moja Buholzer
Executive coach & entrepreneur
For years, I've been racking my brain trying to devise a product featuring my illustrations that would have mass appeal. Then, Competitive Today comes along and unveils the ideal solution through their Benchmark Positioning process. I never could've fathomed it was achievable, let alone securing two new clients through Daniel's connections even before we officially kicked things off. It's been nothing short of astounding.
Nicole (Herb) Magunga
Designer & Managing Partner of H&B Vertriebsges.m.b.H
Having you on our team as a positioning strategist is pure gold. In all my decades in this game, I've never crossed paths with anyone who can match your finesse. What you bring to the table goes way beyond strategy - it's a straight-up art form.
Evgeny T.
Seed Investor
Over the last decade, I've come across plenty of marketers, but none like Daniel and his crew. Their Benchmark Positioning approach isn't just the most powerful marketing weapon I've ever seen - it's also unlocked lucrative business opportunities I never knew existed, allowing me to break into an incredibly profitable niche.
YOBOI SOUTH
Rapper & music producer

These testimonials offer just a peek at our clientele and the 1000+ Benchmark Positioning Strategies we've developed over the past 17 years, selectively showcased in our "Positioning ART Gallery".

Sounds interesting?

Request a FREE 45-minute Consultation

We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?

We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?

ABOUT US

"Competitive Today" isn't just an innovative business development firm. We're pioneers in rethinking strategic positioning.

With 17 illustrious years and a legacy of over 1,000 game-changing positioning strategies, our track record speaks volumes. Dive into our genius at the Positioning ART Gallery.

With a small team of entrepreneurs, we deliver a first-class service beyond any typical 9-to-5 agency setup.

"From Leaders To Leaders"


years of experience in
Benchmark Positioning
0

+ Benchmark Positioning
Strategies crafted
0

team
members
0

countries where we’ve
done projects
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Frequently ask questions (FAQ)

Benchmark Positioning is suitable for everything from products and services to broader contexts like locations, personal brands, and employer brands. Industry type or company size doesn’t matter.

What’s essential is a customer-centric orientation to effectively apply Benchmark Positioning.

  1. Focus:
    Benchmark Positioning empowers you to combine all your company’s strengths, qualities, and offerings into a single, standout positioning. This enables you to pinpoint the right focus for streamlined and highly effective business development.

  2. Competitiveness:
    Benchmark Positioning helps make your business intuitively recognized as the obvious best choice.

  3. Relevance:
    Benchmark Positioning helps spark urgency in your buyer group.

  4. Revenue Potentials:
    Benchmark Positioning unleashes hidden opportunities for revenue growth.

  5. Company’s Value:
    Benchmark Positioning substantially boosts your company’s value by empowering you to set new industry benchmarks. This approach – setting a industry benchmark – provides far more value than just having a great brand.

Yes, 100%. Here’s why:

Before discussing a potential partnership, we want to first show you Benchmark Positioning examples that can take your business to a whole new level. This is the only way we can both determine if a Benchmark Positioning truly benefits your business, thus our collaboration will be productive.
 

If we take you on as a new client to develop a standout Benchmark Positioning Strategy for your business, our collaboration follows two steps:

Step 1: Development
Based on your responses to a questionnaire, we systematically develop an individual, powerful Benchmark Positioning for your business.

Step 2: Refining
In 5 one-on-one strategy mentoring sessions, along with strategy support via messenger and short phone calls over a 3-month period, we will refine your Benchmark Positioning Strategy based on received market feedback.

It typically takes 1-3 months to refine a Benchmark Positioning until it really hits the mark. During this period, it requires about 1.5 hours per week from your side for meetings and interactions to shape the Benchmark Positioning

No. A Benchmark Positioning builds on your existing brand strategy, offerings, and current content, like your website. It consolidates all that defines your company and your accomplishments into a single, standout Benchmark Positioning.

Imagine it like upgrading a great car with standout tuning, boosting its speed from 150mph to 250mph while it becomes even more energy-efficient.

Benchmark Positioning was invented by Daniel G. Bieber, founder and managing partner of the innovative business development firm „Competitive Today.“

Benchmark Positioning was first applied in 2007. It builds on the principles of strategic positioning but completely rethinks the fundamental approach to differentiation. This is because Benchmark Positioning aims to redefine market standards for customer value, rather than merely differentiating within existing ones.

Offering Benchmark Positioning as an exclusive business development service means that broad availability of Benchmark Positioning knowledge on social networks would dilute the competitive advantage it provides to our well-chosen clients.

Moreover, 17 years of experience have taught us that the conventional emphasis on „visibility“ in marketing, particularly for premium products and services, is vastly overrated. In today’s environment, where trust is scarce – partly due to the proliferation of self-promoters on social networks – the real currency is „IMPACT“.

We’ve found that the most substantial „IMPACT“ on a target audience isn’t achieved through mere visibility, but through unparalleled Benchmark Positioning and the right network of contacts that can open doors.

This highly resource-efficient approach to marketing – Benchmark Positioning and Strategic Networking – isn’t just what we enable for our clients; we also apply it to our own operations daily.

Our secret system behind Benchmark Positioning makes it quick and easy to identify standout Benchmark Positioning opportunities for any product or service.

Thanks to a long-standing partnership with a renowned international marketing agency serving tens of thousands of clients worldwide, we’ve developed over 1,000 Benchmark Positioning opportunities over the years, many of which have been adopted for the agency’s client products and services.

We signed an exclusive agreement with strict confidentiality on both sides. Our signed NDA protects our secret Benchmark Positioning method from being disclosed to third parties, revealed, or independently used by the agency. However, this also means we cannot publicly discuss the many agency client projects we’ve contributed to, including well-known brands.

Beyond our agency work, over the past 17 years, we’ve also crafted Benchmark Positionings for many individual clients – from solopreneurs to SMBs across various industries, as well as for destinations.

The Positioning ART Gallery is a unique digital space that showcases cutting-edge Benchmark Positioning Strategies.
You can apply for a FREE online tour that gives you an in-depth look at those Benchmark Positioning Strategies most capable of accelerating your business.

Imagine having a direct connection with an influential economic senator from a renowned business association. Someone who is genuinely excited about your offering and can effortlessly open over 200 doors to CEOs in your precise target market.

That kind of warm introduction is exponentially more valuable than 10,000 cold contacts on social media that you can’t actively nurture, isn’t it? This is exactly the power of Strategic Networking as a Service (SNaaS).

It facilitates targeted, personalized real-world connections with so called „multi-connectors“ – like that economic senator example. Individuals who are pre-qualified to be genuinely interested in your solution and have the ability to directly open dozens of doors to your ideal prospective customers.

As an innovative business development firm, our aim is to significantly boost the competitiveness of customer-centric businesses through Benchmark Positioning in today’s landscape of oversaturated markets and AI technology.

This mission inspired the brand name „Competitive Today“.

Ready to level up your competitiveness?

We'll position your business so irresistibly,
that even your competitors will
want to buy from you.

We'll position your business so irresistibly,
that even your competitors will want to buy from you.

Contact us today

Elena Semenova,
Personal Assistant to Managing Partner
@Competitive Today​

Phone & WhatsApp:

+49 1567 - 869 163 0

WhatsApp availability:

24 hours

E-mail:

Contact form

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Thank you for reaching out! We'll be in touch shortly.

Warm regards,
Your Competitive Today Team