We position your business as a new industry benchmark for
Your POSITIONING shapes your market perception, which directly impacts your sales, marketing, and overall
company value
At Competitive Today BS Ltd., we position businesses as new industry benchmarks for customer value, rather than merely well-differentiated brands. In a nutshell:
We do Benchmark Positioning, not just positioning.
As the pioneering Benchmark Positioning Agency with a track record of over 1,000 strategies, we are trusted by C-level executives, entrepreneurs, and investors alike.
At Competitive Today BS Ltd., we position businesses as new industry benchmarks for customer value, rather than merely well-differentiated brands.
In a nutshell: We do Benchmark Positioning, not just positioning.
As the pioneering Benchmark Positioning Agency with a track record of over 1,000 strategies, we are trusted by C-level executives, entrepreneurs, and investors alike.
I’ve experienced the impact of Benchmark Positioning firsthand and can confirm it’s a game-changer for driving profitable, efficient growth in both existing and new markets.
In a highly competitive market, a clear and sustainable positioning that sets new standards is crucial. Competitive Today delivers this with precision, generating real value that stands out!
Our Benchmark Positioning hits the mark. Competitive Today has opened doors to business opportunities we never would have found using our methods.
I’ve experienced the impact of Benchmark Positioning firsthand and can confirm it’s a game-changer for driving profitable, efficient growth in both existing and new markets.
In a highly competitive market, a clear and sustainable positioning that sets new standards is crucial. Competitive Today delivers this with precision, generating real value that stands out!
Our Benchmark Positioning hits the mark. Competitive Today has opened doors to business opportunities we never would have found using our methods.
Evaluate the potential of working with us.
Every company needs to market its products and services — whether to scale or to break through a growth plateau. At this point, the real
question is not what works and what doesn't — but which fundamental strategy should be prioritized.
Especially when efficiency is the goal.
Every company needs to market its products and services — whether to scale or to break through a growth plateau. At this point, the real question is not what works and what doesn't — but which fundamental strategy should be prioritized. Especially when efficiency is the goal.
What's YOUR most logical focus?
Strategy 1
Focus on visibility – reach many,
convert a few
Do a lot of
marketing
Stand out as "the loudest voice"
Strategy 2
Focus on perceived value – reach
a few, convert many.
Elevate your
positioning
Stand out as "the clear best choice"
Strategy 1
Focus on visibility – reach many, convert a few
Do a lot of
Marketing
Stand out as "the
loudest voice"
Strategy 2
Focus on perceived value – reach a few, convert many
Elevate your Positioning
Stand out as "the clear
best choice"
"Positioning first. Marketing second." makes the most sense for you — because you want to:
"Positioning first. Marketing second." makes the most sense for you — because you want to:
- Save on marketing costs
- Shift from persuasion to pull
- Grow your business with the least effort
Positioning Power
Marketing
Effort
Smart move!
However, when it comes to positioning, our 18 years of experience have clearly shown:
95% of companies still have
room for improvement in their positioning
— for the following reasons:
95% of companies still have room for improvement in their positioning — for the following reasons:
Does any of this sound familiar to you?
Does that sound familiar to you too?
1. Your added value isn’t seen the way you want?
Your company delivers real added value. Your existing clients recognize it and genuinely appreaciate it.
But when it comes to new prospects, making this added value truly land — and truly create urgency — becomes a real challenge.
The result: Seen as a nice-to-have — not a must-have
- You spend a lot of time explaining, re-explaining and following up — what is inefficient, exhausting and frustrating
- Sales cycles drag on because prospects don't feel compelled to act: "Let's revisit this in a few month again", "Sounds interesting — but for this year we have no budget anymore"
- You end up selling below your true value
2. You feel the competition in your market?
Your company operates in a crowded market. More providers. Similar offers. Similar promises.
Even if your solution is stronger, escaping comparability and commoditization — and truly standing out — becomes a real challenge.
The result: Rethinking, postponing — and stagnation
- Sales and marketing becomes harder — and requiring more budget — with every new competitor and AI entering the market
- You increasingly find yourself under constant price pressure. Negotiations revolve more around price instead of value
2. You feel the competition in your market?
Your company operates in a crowded market. More providers. Similar offers. Similar promises.
Even if your solution is stronger, escaping comparability and commoditization — and truly standing out — becomes a real challenge.
The result: Declining competitive strength
- Sales and marketing becomes harder — and requiring more budget — with every new competitor and AI entering the market
- You increasingly find yourself under constant price pressure. Negotiations revolve more around price instead of value
3. It's hard to find — and keep — a consistent positioning focus?
Your company has a growing range of expertise, services, and ideas. New opportunities appear. New directions seem promising.
But bringing all of this under one clear, stable and consistent positioning becomes increasingly difficult.
The result: Rethinking, postponing — and stagnation
- You keep questioning your positioning and communication — often with external advisors
- You rewrite website hedlines, social media bios, value propositions and pitch decks
- Each new perspective feels right for a moment... until it doesn't. And the cycle starts over
Why do these positioning problems exist?
The concept of positioning is outdated.
It was built for markets that no longer exist.
Since its emergence in the 1960s, the concept of positioning has taught companies to clearly focus on one differentiating key aspect, topic or offering.
But does a well-focused and differentiated positioning really help overcome today's positioning challenges, namely:
- Unifying all of your company's strengths, services, and capabilities into one clear, timeless positioning?
- Being perceived as indispensable (a must-have), not just different or unique?
Certainly not!
That's why it's time to go next level with your positioning.
The solution:
Upgrade your Positioning to a
Benchmark Positioning
Upgrade your Positioning to a Benchmark Positioning
With a Benchmark Positioning, you set new standards in customer value, rather than just differentiating within existing ones (= traditional positioning).
Benchmark Positioning explained with some cool vibes:
Benchmark Positioning — the evolution of positioning
Benchmark Positioning shifts positioning from the product level to the meta level of customer value.
Companies are positioned as new benchmarks in customer value — not merely as well-differentiated product or service providers. This innovative approach:
- unifies everything a company stands for into a single, timeless Benchmark Positioning
- creates market pull by becoming a reference point in customer value that the market aligns around
- makes entire competitive categories obsolete in a single move
- unlocks new growth and scaling horizons
Positioning at a glance:
From clarity. To differentiation. To industry benchmarks.
Since 1969
POSITIONING
Positioning clearly defines what you offer and to whom - establishing A CLEAR POSITION
Since 1980
STRATEGIC POSITIONING
Strategic positioning further highlights unique selling points (USPs) and differentiators - ensuring A COMPETITIVE EDGE
Since 2007
BENCHMARK POSITIONING
Benchmark Positioning goes beyond differentiation – elevating businesses to
A NEW INDUSTRY BENCHMARK FOR CUSTOMER VALUE
How Benchmark Positioning works?
Benchmark positioning does not change the product.
It establishes new creative ways of positioning and communicating what already exists — reframing it as a new benchmark for customer value, expressed through a newly defined category term.
Benchmark Positioning — examples:
Example 1:
hotel gym
How Benchmark Positioning turned a hotel gym into a customer hotspot — enabling it to raise its monthly membership fee to $350.
This video is available in German
Example 2:
industrial company
How the emotional Benchmark Positioning of a German industrial company became a decisive door opener in acquisitions.
This video is available in German
Our track record?
1,000+ Benchmark Positionings crafted. In 18 years.
And more than 30 different industries.
Driven by a proven methodology, standout creativity, and smart AI.
Take a look at our case studies in the PositioningART® Gallery – a one-of-a-kind digital space showcasing the world’s
most creative
Benchmark Positioning Strategies, known as PositioningART®
Take a look at our case studies in the PositioningART® Gallery – a one-of-a-kind digital space showcasing the world’s most creative Benchmark Positioning Strategies, known as PositioningART®
Visit the PositioningART® Gallery – a one-of-a-kind digital space showcasing the world’s most creative Benchmark Positioning Strategies, known as PositioningART®
The biggest game-changer
Turning positioning from a strategy
into a scalable business asset
Benchmark Positioning goes far beyond strategy.
It positions companies as new benchmarks for customer value — powered by a newly defined,
trademark-protectable category term.
By anchoring the entire positioning concept in this category-based intellectual property, your Benchmark Positioning becomes a scalable, transferable business asset — not just a powerful strategy.
This opens up entirely new growth dimensions — from independently scaling your Benchmark Positioning Intellectual Property to selectively expanding it together with investors from our ExceptionalZ Circle.
Growth Potential at a glance:
1. With a positioning (Strategy)
2. With a Benchmark Positioning (Next Level Strategy + Intellectual Property)
3. Scaling your Benchmark Positioning Intellectual Property with our Investor Circle
Positioning VS Benchmark Positioning
Every company needs a positioning. What's your choice?
Sticking with a positioning — or upgrading to a Benchmark Positioning?
Positioning
- STRATEGY
- Builds a clear image
- Differentiates your business
- Works only if consitently and correctly implemented
Benchmark Positioning
- STRATEGY
- Builds a clear image
- Differentiates your business
- Creates natural pull instead of requiring constant persuasion
-
Allows you to stand out as the clear best choice
(a must-have) - Unifies everything your company stands for into a single, timeless positioning
- BUSINESS ASSET
- Creates a transferable, scalable intellectual property
- Opens access to new markets, growth potentials and scaling opportunities — including optional expansion together with specialized investors
Traditional Positioning VS Benchmark Positioning
Every company needs a positioning strategy. What's your choice? Sticking with Traditional Positioning, or upgrading to a Benchmark Positioning?
Traditional Positioning
- Builds a clear image in your audience's minds
- Differentiates your business from competitors
Benchmark Positioning
- Builds a clear image in your audience's minds
- Differentiates your business from competitors
- Makes you recognized as the clear best choice
- Helps to minimize sales and marketing efforts
- Long-term viable. No constant updates required
- Allows for enforcing higher prices and unlocking hidden revenue potential
- Unifies everything your company stands for into a cohesive benchmark positioning
- Increases your company's value and appeal to investors, partners and top talents
Considering upgrading to a Benchmark Positioning?
Request a FREE 30-minute Consultation
We'll show you a Benchmark Positioning opportunity for your business. Then, it's up to you to choose whether to
partner with us for implementation. Fair enough?
We'll show you a Benchmark Positioning opportunity for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
Our offerings:
At Competitive Today BS Ltd., we offer a next-level positioning strategy development service:
Benchmark Positioning OGM® (OGM = Outcome-Generating Model) — designed to increase market pull and create a scalable strategic asset by setting a new industry benchmark for customer value.
Offer 1
Benchmark Positioning OGM®
Full Service Package
Included Services:
-
SETUP (done-for-you)
1. Benchmark Positioning Strategy
Development of a tailored Benchmark Positioning to strengthen your company's market presence in the targeted market segments
-
2. Benchmark IP Strategy
Development of a tailored intellectual property strategy to secure and protect your Benchmark Positioning – in close cooperation with our specialized IP law firm
-
3. Communication Strategy
A comprehensive communication strategy that frames and communicates your Benchmark Positioning as a new standard for customer value – driving your product to virtually sell itself
-
GROWTH-ACCELERATION (done-with-you)
4. Three-Month Strategic Support
Guidance as a sparring partner to ensure the successful implementation of your Benchmark Positioning in the targeted markets
Offer 2
Benchmark Positioning OGM®
Full Service Package - PLUS
BEST OFFER
Included Services:
-
SETUP (done-for-you)
1. Benchmark Positioning Strategy
Development of a tailored Benchmark Positioning to strengthen your company's market presence in the targeted market segments
-
2. Benchmark IP Strategy
Development of a tailored intellectual property strategy to secure and protect your Benchmark Positioning – in close cooperation with our specialized IP law firm
-
3. Communication Strategy
A comprehensive communication strategy that frames and communicates your Benchmark Positioning as a new standard for customer value – driving your product to virtually sell itself
-
GROWTH-ACCELERATION (done-with-you)
4. Three-Month Strategic Support
Guidance as a sparring partner to ensure the successful implementation of your Benchmark Positioning in the targeted markets
-
5. Nine-Month Advisory-Board-as-a-Service
Strategic guidance combined with Networking as a Service – opening doors to high-level contacts while acting as your trusted advisor
Financing options:
Option 1
Upfront Payment
5% discount on the
net price
Option 2
Installment Plan
Payment in 3-6 individually agreed rates
Offer 3
Cash Flow-Based Financing
Custom down payment + financing from 20% of monthly cash flow
Includes a 10% surcharge on the net price
Financing options:
Option 1
Upfront Payment
10% discount on the
net price
Option 2
Installment Plan
Payment in 3-6 individually
agreed rates
Option 3
(special)Cash Flow-Based Financing
Custom down payment + financing from 10% of monthly cash flow
Includes a 10% surcharge on the net price
A small selection of customer testimonials
Daniel nails it: A concise and unique Benchmark Positioning - creating a lasting impression in the minds of customers is what makes all the difference. In a highly competitive market, a clear and sustainable positioning that sets new standards is crucial. Competitive Today delivers this with precision, generating real value that stands out!
Andreas Wampl
Serial entrepreneur & startup investor
Benchmark Positioning is truly an upgrade over traditional positioning approaches - not just because it’s built on a solid system that works across industries, but also because it taps into the future of customer-centricity, setting new standards that your audience has always wanted but never articulated.
I’ve experienced the impact of Benchmark Positioning firsthand and can confirm it’s a game-changer for driving profitable, efficient growth in both existing and new markets.
Christian Schinko
VP at UniCredit Bank Austria AG
Our Benchmark Positioning hits the mark. Competitive Today has opened doors to business opportunities we never would have found using our methods.
Patrick Kofler
CEO, Helios BZ
When it comes to Positioning; Learn from the best. Daniel.
Joachim Falldorf
Former Director Corporate Services and Finance Germany, Chugai Pharma Europe Ltd
From my perspective, Benchmark Positioning revolutionizes sales, seamlessly encouraging conversations and business deals. The fact that I can establish a new standard in internal corporate communication, outperforming even renowned methods like Rosenberg's "Nonviolent Communication," is simply fantastic.
Moja Buholzer
Executive coach & entrepreneur
Mr. Bieber, you should know... In the past 35 years, we've only worked with two consultants, and you're one of them. Your fresh marketing perspective has opened up new opportunities for us that we hadn't seen, even with our extensive experience in acquisition.
Rolf Müller
Former CEO, IMM GmbH
My investment in Benchmark Positioning has proven to be more valuable for my business development than anything else I've done.
Bernd Ruffing
Entrepreneur and founder of Prozesspunkt Null
Daniel has incredible expertise in positioning. His approach to Benchmark Positioning eclipses all other positioning strategies I've come across.
Moritz Diehl
National Executive Board, Wirtschaftsjunioren e.V.
Ever since we started working together, I've had this big grin I just can't wipe off my face. I never could've imagined transforming my fitness offering into an entirely new "Mental Kickboxing" life performance method through Benchmark Positioning - it's been a game-changer for my business.
Raphael Kiemann
German Kickboxing Champion & entrepreneur
There's absolutely nothing Daniel can't sell with his one-of-a-kind Benchmark Positioning System. It's remarkable.
Karen Schmidt
Entrepreneur & founder of Change Punk
Daniel has a real knack for spotting talent in others and taking it to the next level through Benchmark Positioning. The way he does it is second to none. We're very lucky to have him on our team.
Mario Janzen
Serial entrepreneur
Benchmark Positioning eclipses every marketing approach I've known. It's far more than just a competitive edge – I can confidently say that after teaming with Daniel and his team.
Josch Safia
Serial entrepreneur & investor
I can definitely say that Competitive Today undoubtedly has the best positioning offer on the market. Their unique skill in simplifying complex issues and establishing our value as a critical, new industry benchmark sets them apart from any other firm we've worked with in the last 12 years.
Josia Splitt
Managing Partner @Splitt Wolf & Partner Consulting
When it comes to strategic positioning, Daniel is the real deal - a "Billion Dollar Idea Man". If he's on the other team, you're in trouble and leaving a ton of cash on the table.
Gennadi Semenov
Investor & entrepreneur
Over the last decade, I've come across plenty of marketers, but none like Daniel and his crew. Their Benchmark Positioning approach isn't just the most powerful marketing weapon I've ever seen - it's also unlocked lucrative business opportunities I never knew existed, allowing me to break into an incredibly profitable niche.
YOBOI SOUTH
Rapper & music producer
What’s outstanding about Daniel isn’t just his impressive ability to adapt to whoever he’s working with — both the person and the business behind them — it’s also his seemingly endless supply of ideas for creating real value.
One of the more recent concepts he developed is “Board-as-a-Service” (BaaS). Advisory boards are essential for startups to gain outside perspective and stay aligned with the market — but not every startup has access to supportive, high-caliber advisors.
Working with Daniel as our BaaS has been tremendously valuable. He helps us stay market-driven, focus on what truly matters, and move faster with clarity. On top of that, his commitment to opening doors within his network — in itself a premium service — has made a real difference for us.
In short: a top recommendation.
Stephan Merkel
Managing Partner, Valean Solutions GmbH
Data privacy isn’t exactly a “sexy” topic — and it’s notoriously hard to make small businesses truly care about it. In a short conversation, I told Daniel Bieber that I was looking for a way to create real demand in the market.
A few days later, Daniel came back with the idea of building a new benchmark in data protection. Over the next few months, we developed the GDPR Trust Register and the Trust Forum together. At our very first network kick-off event, a data protection consultant — technically a competitor — showed up and immediately wanted to purchase the Trust Register’s certification seal.
We’re now in the process of positioning this new brand, and it’s becoming clear: we’re on the right path.
I can highly recommend Daniel and Competitive Today to anyone looking for new ways to scale and reposition their business.
Corinna Göring
Managing Partner, Coridas GmbH
During the scaling of my electrical business, I built an app that automatically links devices to real-time energy pricing — so customers always pay the lowest available rate.
The product was strong, but the messaging wasn’t. It triggered too many questions and slowed down sales.
Daniel (Competitive Today) fixed that fast. He created the concept of “Stromintelligenz” and turned it into a sharp benchmark positioning. Since then, I simply send over the deck — no more back-and-forth, and the app essentially sells itself.
A true game changer. Highly recommended.
Markus Zink
Managing Partner, Inthome Elektrotechnik GmbH
These testimonials offer just a peek at our clientele and the 1000+ Benchmark Positioning Strategies we've developed over the past 18 years, selectively showcased in our PositioningART® Gallery.
Sounds interesting?
Request a FREE 30-minute Consultation
We'll show you a Benchmark Positioning opportunity for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
We'll show you a Benchmark Positioning opportunity for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?
ABOUT US
Competitive Today BS Ltd. is the pioneering Benchmark Positioning Agency.
With 18 illustrious years and a legacy of over 1,000 game-changing Benchmark Positioning Strategies, our track record speaks volumes. Dive into our genius at the PositioningART® Gallery.
With a small team of entrepreneurs, we deliver a first-class service beyond any typical 9-to-5 agency setup.
"From Leaders To Leaders"
years of experience
0
+ Benchmark Positionings
0
+ industries
0
team members
0
Frequently ask questions (FAQ)
Benchmark Positioning is suitable for everything from products and services to broader contexts like locations, personal brands, and employer brands. Industry type or company size doesn’t matter.
What’s essential is a customer-centric orientation to effectively apply Benchmark Positioning.
Yes, 100%. Here’s why:
If we take you on as a new client to develop a standout Benchmark Positioning Strategy for your business, our collaboration follows two steps:
Step 1: Development
Based on your responses to a questionnaire, we systematically develop an individual, powerful Benchmark Positioning for your business.
Step 2: Refining
In 5 one-on-one strategy mentoring sessions, along with strategy support via messenger and short phone calls over a 3-month period, we will refine your Benchmark Positioning Strategy based on received market feedback.
It typically takes 1-3 months to refine a Benchmark Positioning until it really hits the mark. During this period, it requires about 1.5 hours per week from your side for meetings and interactions to shape the Benchmark Positioning
No. A Benchmark Positioning builds on your existing brand strategy, offerings, and current content, like your website. It consolidates all that defines your company and your accomplishments into a single, standout Benchmark Positioning.
Imagine it like upgrading a great car with standout tuning, boosting its speed from 150mph to 250mph while it becomes even more energy-efficient.
Benchmark Positioning was invented by Daniel G. Bieber, founder and managing partner of „Competitive Today.“
Benchmark Positioning was first applied in 2007. It builds on the principles of strategic positioning but completely rethinks the fundamental approach to differentiation. This is because Benchmark Positioning aims to redefine market standards for customer value, rather than merely differentiating within existing ones.
Offering Benchmark Positioning as an exclusive business development service means that broad availability of Benchmark Positioning knowledge on social networks would dilute the competitive advantage it provides to our well-chosen clients.
Moreover, 17 years of experience have taught us that the conventional emphasis on „visibility“ in marketing, particularly for premium products and services, is vastly overrated. In today’s environment, where trust is scarce – partly due to the proliferation of self-promoters on social networks – the real currency is „IMPACT“.
We’ve found that the most substantial „IMPACT“ on a target audience isn’t achieved through mere visibility, but through unparalleled Benchmark Positioning and the right network that can open doors.
This highly resource-efficient approach to marketing – Benchmark Positioning and Strategic Networking – isn’t just what we enable for our clients; we also apply it to our own operations daily.
Our unique methodology for Benchmark Positioning, partially supported by AI, makes it quick and easy to identify standout opportunities for any product or service.
Thanks to a long-standing partnership with a renowned international marketing agency serving tens of thousands of clients worldwide, we’ve developed over 1,000 Benchmark Positioning opportunities over the years, many of which have been adopted for the agency’s client products and services.
We signed an exclusive agreement with strict confidentiality on both sides. Our signed NDA protects our secret Benchmark Positioning method from being disclosed to third parties, revealed, or independently used by the agency. However, this also means we cannot publicly discuss the many agency client projects we’ve contributed to, including well-known brands.
Beyond our agency work, over the past 17 years, we’ve also crafted Benchmark Positionings for many individual clients – from solopreneurs to SMBs across various industries, as well as for destinations.
The Positioning ART Gallery is a one-of-a-kind digital art gallery that showcases the world’s most creative and impactful positioning strategies, known as PositioningART®. It’s a unique experience for companies looking to elevate their competitiveness and market appeal in a highly efficient way.
As an innovative business development firm, our aim is to significantly boost the competitiveness of customer-centric businesses through Benchmark Positioning in today’s landscape of oversaturated markets and AI technology.
This mission inspired the brand name „Competitive Today“.
Ready for your new efficient growth solution?
We position your business as a new industry benchmark for
customer value – so even your competitors
will want to buy from you.
We position your business as a new industry benchmark for customer value – so even your competitors will want to buy from you.
Contact us today
Our team speaks English and German
PA to Director @Competitive Today BS Ltd.
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