Competitive today means:

Be so well positioned, that even
your competitors want to
buy from you

Be so well positioned, that even your competitors want to buy from you

Possible through Market Leadership Hacking (MLH) - the evolution of strategic positioning.
Your opportunities:

Possible through Market Leadership Hacking (MLH) - the evolution of strategic positioning. Your opportunities:

(Click on the button to book a free initial consultation)

582 million businesses worldwide

+ est. 1,57 billion freelancer businesses + AI like ChatGBT

Sources: thinkimpact.com & explodingtopics.com

How can you still be competitive in
such a market situation?

Deniel-photo
Daniel G. Bieber
Founder & CEO of Competitive Today,
Angel Investor

Change your strategy!

Stop trying to make your business stand out from the competition (= Competitive Yesterday). Why?

Be better and different be seen as the obvious best solution (a must-have)!

To make your business inevitable (a must-have), you need to identify and dominate a free position in the minds of your target audience. To get there, it needs ...

Strategic Positioning - the most powerful marketing

That's what we do at Competitive Today - based on our 16 years of experience as advisors in this field and our training with the global pioneers of positioning.

(Click on the button to get a free initial consultation)

The result of strategic positioning

A weak positioning

= Be seen as a "nice-to-have" or "me-too"

Impact on your business:

Your product sells itself
low
Efforts to sell your product
high

A strong strategic positioning

= Be seen as a "must-have"

Impact on your business:

Your product sells itself
high
Efforts to sell your product
low

This means:

Who doesn't automatically gain new clients has a poor positioning!

Who doesn't automatically gain new clients has a weak positioning!

(Click on the button to get a free initial consultation)

Your entire business success is built on your strategic positioning.

It determines how quickly people open their wallets and how much money they are willing to invest.

Your situation?

1. It's a challenge to get the foot in the door of your audience?

= A weak positioning!

2. Potential customers often do not understand your added value?

= A weak positioning!

3. People like your product, but don't want to make fast commitments to buy it?

= A weak positioning!

4. You have longer sales cycles and need to do a lot of follow ups?

= A weak positioning!

5. You have to do a lot of sales and marketing to make new clients?

= A weak positioning!

6. It's a challenge to enforce higher prices

= A weak positioning!

7. Its a challenge to bring all your strengths and ideas under one single roof

= A weak positioning!

(Click on the button to get a free initial consultation)

Why most of the companies fail with their strategic positioning

The problem:

They still believe that "differentiation" is the "Holy Grail" to compete in the market.

An outdated belief. Standing out with your unique selling propositions (USPs) and uniqueness doesn't necessary make your business inevitable (a must-have).

Rethink your strategic positioning - How do you want to be perceived?

Scenario 1

❯❯❯ Stand out with your USPs

"be another great fish"

Scenario 2

❯❯❯ Stand out with your uniqueness

"be another great fish"

Scenario 3

❯❯❯ Be inevitable (a must-have)

"Be the ocean king"

(Click on the button to get a free initial consultation)

THE SOLUTION

To make your business inevitable (a must-have), instead of just being differentiated (= competitive yesterday), you have to hold a free position in the minds of your target audience.

The most effective way to do this is:

"Set and dominate a new standard in customer value"

❯❯❯ In other words: From holding a "positioning" to holding a "standard"

- The EVOLUTION of strategic positioning

The strategic positioning methodology to set and dominate a new standard in customer value is called

MARKET LEADERSHIP HACKING (MLH)

Your shortcut to market leadership

Learn in less than 10 minutes how it works

Set and dominate a new standard in customer value - your outcome:

The right focus

Your standard leads you to the right focus for your business growth, as it unites all your company's strengths and services under one single roof

Up to 70% less efforts

By setting a new standard, you will outperform all your competitors in one fell swoop. As a result, your product will be much easier to sell

Massive increase in BRAND VALUE

Ownership of a standard has much more impact and value than a single brand. Why?

People talk about standards (categories) such as "energy drinks" much more than they talk about the countless brands that offer "energy drinks"

Hidden sales potentials

By setting a new standard, a new appealing market and target audiences become accessible. This in turn unlocks hidden sales potentials.

Examples, testimonials?
Visit the "Competitive Today" ART Gallery

OFFERINGS

Definition: Market Leadership Hacking (MLH) is the most advanced strategic positioning
methodology to make businesses "Competitive Today"

Online Executive Training

6 weeks online course
on Market Leadership
Hacking (MLH)


€9500 4,900
  • Exclusive video course on Market Leadership
    Hacking (MLH)
  • 1to1 Strategy Mentoring session on Market Leadership Hacking (MLH) – online via Zoom
  • Market Leadership Hacking (MLH) Campus Day
NEW - launch in Q1, 2023

Market Leadership Hacking (MLH)

GOLD




12,500
  • Market Leadership Hacking (MLH) Strategy incl. 2 month strategy mentoring
  • Customized “Competitive Today” NFVT that represents your business
  • Promotion of your NFVT art work at the “Competitive Today” ART Gallery
  • Market Leadership Hacking (MLH) Campus Day

Market Leadership Hacking (MLH)

PLATINUM




72,000
  • Market Leadership Hacking (MLH) Strategy incl. 2 month strategy mentoring
  • Customized “Competitive Today” NFVT that represents your business
  • Promotion of your NFVT art work at the “Competitive Today” ART Gallery
  • Market Leadership Hacking (MLH) Campus Day
  • CSO – CHIEF EXECUTIVE OFFICER
    12-month guidance

Competitive Today NFVT® - Explanation:

Both Market Leadership Hacking (MLH) offerings - GOLD and PLATINUM - include a customized "Competitive Today" NFVT.

It is a unique, non-fungible digital artwork hosted on the Ethereum blockchain that represents your business. It can also be understood as a hidden reserve. Here's why:

Imagine the following scenario:

It's 2005. You are a mobile phone manufacturer and have established the new standard "smartphone" as a category term.
At the same time, you have received a unique "Competitive Today" NFVT that presents the category term "smartphone".

What do you think would be the today's value ...

a) of your mobile phone manufacturer if you still dominate the smartphone industry (and not Apple)?
b) of your unique "Competitive Today" NFVT presenting the category term "smartphone"?

Probably a lot, isn't it?

This example explains what we do for your business on a smaller scale when you purchase the Market Leadership Hacking (MLH) GOLD or PLATINUM offering.

Sounds great?

(Click on the button to book a free, initial call)

What is a NFVT (Non-Fungible Value Token)?

The term "NFVT" comes from Non-Fungible Token (NFT). A Non-Fungible Token is a blockchain based proof of ownership of a digital asset (e.g. picture), what also functions as an access pass to certain services, called utility.

When the value of the NFT utility is higher than the mint price (= price at first sale), we call it a Non-Fungible Value Token (NFVT).

The "Competitive Today" NFVT is the first NFVT in history.

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