We'll position your business so irresistibly,
We'll position your business so irresistibly,
In a sea of choices, how can you establish your business
as the GO-TO SOLUTION, rather than just
being another option?
In a sea of choices, how can you establish your business as the
GO-TO SOLUTION, rather than just being another option?
2 strategies await. Which is for YOU?
Strategy 1
Make a lot of noise (advertising)
Strategy 2
Elevate your perceived value
Two strategies await. Which is for YOU?
Strategy 1
Make a lot of "noise" (advertising)
Strategy 2
Elevate your perceived value
You prefer "Strategy 2", because you want to:
You prefer "Strategy 2", because you want to:
- Save on advertising costs?
- Avoid chasing and persuading prospects?
Smart move! Here's how we elevate your status
to the #1 choice:
Smart move! Here's how to elevate your status to the #1 choice:
STRATEGIC POSITIONING
STRATEGIC POSITIONING
- Smart Business Development For Smart Entrepreneurs
STRATEGIC POSITIONING is the premier solution to make your business be
seen as "essential", not just nice.
It's about framing your company's value so compellingly that prospects naturally view your business as the best choice.
Want a taste of the action?
Discover how STRATEGIC POSITIONING can be the game-changer
YOUR business has been waiting for.
The difference between a
"strong" and a "poor" positioning →
The difference between a
"poor" and a "strong" positioning
From 16 years of experience in strategic positioning, we've seen firsthand:
Over 90% of businesses position themselves
in a way that makes them
INTERCHANGEABLE
The consequences
Prospective clients are unsure why they should choose your offer. The kicker?
They won't let you in on their hesitation.
The consequences?
You're left trying to chase and convince them.
But this can make you come across as desperate, only making you seem more replaceable. It's a vicious cycle that eats up your time, money, and energy.
The consequences
Prospective clients are unsure why they should choose your offer. The kicker?
They won't let you in on their hesitation. The consequences?
You're left trying to chase and convince them.
But this can make you come across as desperate, only making you seem more replaceable. It's a vicious cycle that eats up your time, money, and energy.
Why do so many companies struggle
with positioning?
The outdated belief in DIFFERENTIATION
Many companies believe positioning is merely knowing what you offer and for whom. But that alone doesn't boost competitiveness.
Others rely on USPs or a unique positioning.
But in saturated markets, is simply being "different" or "unique" enough to be truly competitive?
Time to question the norm!
Ask yourself:
How do you want the market to see you?
Scenario 1
"Another great fish"
❯❯❯ Stand out with your USPs
Scenario 2
"A unique fish"
❯❯❯ Stand out with your unique position
Scenario 3
"The ocean king"
❯❯❯ Stand out as the obvious best choice
(a must-have)
Considering Scenario 3?
Wise decision. A standout USP or unique positioning isn't enough to be the top pick.
To dominate the market, you need more:
Wise decision. A standout USP isn't enough to be the top pick.
To dominate the market, you need more:
STRATEGIC BENCHMARK POSITIONING
STRATEGIC BENCHMARK POSITIONING is all about setting new standards (benchmarks) in customer value and elevating your business above the rest.
Since this approach immediately outshines all competitors, it's hailed as the
new gold standard in positioning methodologies to skyrocket competitiveness.
THE APPROACH
THE APPROACH
First: Identify hidden values within your business to establish a new benchmark.
Second: Choose the best option and coin a unique, cutting-edge category name for it.
Third: Present it in a manner that immediately outperforms competing categories.
Fourth: Watch the magic unfold.
First, uncovering the hidden values in your business to set a new standard.
Second, pick the best option and label it with a fresh, innovative category term.
Third, pitch it in a way that instantly outperforms competing categories.
Fourth, let the "magic" happen.
Your OutCOME
What does it mean to set the benchmark in your industry?
Your OutCOME
What it means to set the benchmark in your industry:
Sales
- Sales will flow naturally as you emerge as a true provider of value and the top choice
Outreach
- You'll fill your sales pipeline with less hassle and cut your advertising costs
Positioning
- You'll unify your services under one clear positioning, the benchmark you set. This allows you to market broadly without needing to specialize
Company Value
- You'll increase your company's value and magnetize the best - from investors to top talents, partners and influencers
Case studies?
In our 16-year journey, we've crafted over 1,000 positioning strategies using
STRATEGIC BENCHMARK POSITIONING.
See examples at the "Competitive Today" ART Gallery, the first digital art gallery where groundbreaking positioning strategies come to life as digital artworks.
In our 16-year journey, we've crafted over 1,000 positioning strategies using STRATEGIC BENCHMARK POSITIONING.
See examples at the "Competitive Today" ART Gallery, the first digital art gallery where groundbreaking positioning strategies come to life as digital artworks.
OFFERINGS
All our services are available in English and German
Competitive Today ART Gallery
GALLERY TOUR
Online | 45 minutes
For individuals & groups
Online | 45 minutes
For individuals & groups
FREE
In our exclusive gallery tours, we'll provide in-depth insights into cutting-edge positioning strategies that are most relevant and inspiring for your business.
In our exclusive gallery tours, we'll provide in-depth insights into cutting-edge positioning strategies that are most relevant and inspiring for your business.
Strategic Benchmark Positioning
STRATEGY PACKAGE
– STANDARD –
– STANDARD –
€
14500
Net price. 3-mo installment option
Net price. 3-mo installment option
-
Individual “Strategic Benchmark Positioning”
– Concept & Structure
– Offer Architecture
– Sales Pitch Architecture -
Advanced Pitch Services, customized for your business:
– Pitch Deck Structure
– Website Structure -
Strategy Mentoring – 2 months Online, 1to1. Incl. 2 mo support:
– messenger (reachable 24/7)
– short phone calls
– minor support services
Strategic Benchmark Positioning
STRATEGY PACKAGE
– PREMIUM –
– PREMIUM –
€
29500
Net price. 3-mo installment option
Net price. 3-mo installment option
-
Individual “Strategic Benchmark Positioning”
– Concept & Structure
– Offer Architecture
– Sales Pitch Architecture -
Advanced Pitch Services, customized for your business:
– Pitch Deck Structure
– Website Structure -
Strategy Mentoring – 3 months Online, 1to1. Incl. 3 mo support:
– messenger (reachable 24/7)
– short phone calls
– minor support services -
Copywriting Service – for your landing page. Languages:
In English or German -
NEW – “Added Value Film”
– The Next-Gen Explainer Videos:
Elevating you as the best choice, not just another product with benefits
ABOUT US
"Competitive Today" isn't just an innovative business development firm. We're also pioneers, reinventing strategic positioning with a touch of artistry, we truly ♡
With 16 illustrious years and a legacy of over
1,000 game-changing positioning strategies, our track record speaks volumes. Dive into our genius at the
"Competitive Today" ART Gallery.
With a small team of entrepreneurs, we also deliver a first-class service beyond any typical 9-to-5 agency setup.
"From Entrepreneurs To Entrepreneurs"
OUR MISSION
"Pole Position Businesses That Truly Care"
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years of experience in
strategic positioning
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+ positioning strategies
crafted
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team
members
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countries where we’ve
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