Ready to level up your competitiveness?

Ready to level up your competitiveness?

We'll position your business so irresistibly,
that even your competitors will
want to buy from you.

We'll position your business so irresistibly,
that even your competitors will
want to buy from you.

We'll position your business so irresistibly, that even your competitors will want to buy from you.

★★★★★

Over 1,000 cutting-edge positioning strategies crafted in 17 years

A key challenge in today's markets, also familiar to you?

In a sea of choices, how can we TRULY STAND OUT
FROM THE COMPETITION
and become
indispensable - a must-have -
in our market?

In a sea of choices, how can we TRULY STAND OUT FROM THE COMPETITION and become indispensable - a must-have - in our market?

To navigate these challenge, two strategies are
available. Which is your focus?

Strategy 1:

Do a lot of
advertising

(= Focus on frequency)

Strategy 2:

Boost your
positioning

(= Focus on impact)

Two strategies await. Which is YOUR focus?

Strategy 1

Do a lot of advertising

= Focus on frequency

Strategy 2

Boost your positioning

= Focus on impact

Daniel G. Bieber
Managing Partner of Competitive Today

Daniel G. Bieber
Managing Partner of Competitive Today

You prefer focusing on "strategy 2", because you want to:

You prefer focusing on "strategy 2", because you want to:

Smart move!

Why try to convince people when the right positioning strategy speaks for itself, outshining the competition.

However, 17 years of experience in strategic positioning have clearly shown us:

However, 17 years of experience in strategic positioning have clearly shown us:

95% of businesses are
positioned in a way that makes them APPEAR AS JUST ANOTHER
OPTION
(a "me too" company).

95% of businesses are
positioned in a way that makes them be SEEN AS JUST ANOTHER OPTION
(a "me too" company).

95% of businesses are
positioned in a way that makes them APPEAR AS JUST ANOTHER OPTION
(a "me too" company).

But why is that?

The outdated belief in
DIFFERENTIATION

Many companies still rely on unique selling points (USPs) and unique positioning.

But is being "different" or "unique" really enough to truly stand out as the clear best choice and an undeniable industry "must-have"?

Time to question the norm.

How to enhance your market position?

Upgrade your POSITIONING to a
BENCHMARK POSITIONING

Upgrade your POSITIONING to a BENCHMARK POSITIONING

A Benchmark Positioning redefines market standards for customer value, rather than merely differentiating within existing ones (= traditional positioning).

Example 1:

Hotel Fitness Studio

(Podcast in German)

Example 2:

Industrial Company

(Podcast in German)

NEW - Also listen to the Benchmark Positioning Rap

Benchmark Positioning goes beyond the limitations of a traditional positioning, which is why the methodology behind - Strategic Benchmark Positioning (SBP)- can be considered the evolution of positioning approaches. Discover it now:

POSITIONING

Positioning defines what you offer and to whom - A CLEAR POSITION

STRATEGIC POSITIONING

Strategic Positioning emphasizes differentiators (USPs) for
A COMPETITIVE EDGE

STRATEGIC BENCHMARK POSITIONING (SBP)

Strategic Benchmark Positioning (SBP) focuses on setting new standards in customer value, elevating your business to A NEW INDUSTRY BENCHMARK, beyond just differentiation

Case studies?

1,000+ Benchmark Positionings crafted. In 17 years.

Visit the Positioning ART Gallery - a one-of-a-kind digital space showcasing cutting-edge
Benchmark Positioning Strategies in unique AI-generated artworks.

Visit the Positioning ART Gallery – a one-of-a-kind digital space showcasing cutting-edge Benchmark Positioning Strategies in unique AI-generated artworks.

Traditional Positioning VS Benchmark Positioning

Every company needs a positioning strategy. What's your choice? Sticking with
Traditional Positioning, or upgrading to a Benchmark Positioning?

Traditional Positioning

Definition:

Traditional Positioning is about differentiating your business within existing market standards to gain a competitive edge.

Benchmark Positioning

Definition:

Benchmark Positioning is about setting new standards in customer value, making your business a reference point for excellence in its market.

Considering upgrading to a Benchmark Positioning?

Request a FREE 45-minute Consultation

We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you
to choose whether to partner with us for implementation. Fair enough?

We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?

OUR OFFERINGS

Offer 1

Benchmark Positioning

Full Service Package

From 18.500 € (Price excluding VAT)
  • 1. Individual Benchmark Positioning

    → Concept & Category Term
    → Advertising Claim
    → Sales Pitch
    → Offer Strategy
    → Website Integration Blueprint


  • Services for a successful Benchmark Positioning implementation:


    2. Strategy Mentoring

    → 5 one-on-one online mentoring sessions
    → Including video recordings


  • 3. Strategy Support (3 month)

    → 24/7 Messenger Support
    → Short Phone Calls
    → Minor Support Services

Offer 2

Benchmark Positioning

Full Service Package - PLUS
Incl. Strategic Networking as a Service
BEST OFFER
From 26.500 € (Price excluding VAT)
  • 1. Individual Benchmark Positioning

    → Concept & Category Term
    → Advertising Claim
    → Sales Pitch
    → Offer Strategy
    → Website Integration Blueprint


  • Services for a successful Benchmark Positioning implementation:


    2. Strategy Mentoring

    → 5 one-on-one online mentoring sessions
    → Including video recordings


  • 3. Strategy Support (3 month)

    → 24/7 Messenger Support
    → Short Phone Calls
    → Minor Support Services


  • 4. Strategic Networking as a Service (SNaaS)

    → Introductions to 5 individually chosen top-level multi-connectors.

    → Access to our in-depth knowledge from 17 years of experience in strategic networking.


    Multi-connectors are people (e.g., executives of industry associations) who can effortlessly open doors to numerous decision-makers in your target group.


    The added value of our service:
    We facilitate introductions to multi-connectors in a way that excites them and prompts them to naturally open up their networks.

Please note: Our services are available in German and English. Customized packages, differing from our standard offers, are also available upon request.

Financing options:

Option 1

Upfront Payment

5% discount on the
net price

Option 2

Installment Plan

Payment in individually agreed rates

Option 3

Milestone Payment

Payment at individually agreed milestones, e.g. successful financing (for startups), client payment received, etc.

Up to 20% surcharge

Offer 3

Strategic Networking as a Service (SNaaS)

Benchmark Positioning is the foundation to be truly competitive in today's market landscape.

Another crucial factor is a strong network of people who can effortlessly open doors to numerous decision-makers in your target group.

Strategic Networking as a Service (SNaaS) links you with exactly such people, whom we call "multi-connectors".

Multi-connectors include senators of business associations, chairmen of NGOs, and other contacts that are exponentially more valuable than just single contacts to potential clients.

What's the added value of our service?

To access our services, you can purchase a Benchmark Positioning - Full Service Package PLUS or arrange an individual contract. Contact us for further information.

Client testimonials about their experience with
Benchmark Positioning

My investment in Benchmark Positioning has already proven to be more valuable for my business development than anything else we've done.
Bernd Ruffing
Founder, Prozesspunkt Null
From my perspective, Benchmark Positioning revolutionizes sales, seamlessly encouraging conversations and business deals. The fact that I can establish a new standard in internal corporate communication, upgrading even renowned methods like Rosenberg's "Nonviolent Communication," is simply fantastic.
Moja Buholzer
Owner, Moja Coaching & Beratung GmbH
Our Benchmark Positioning hits the mark. You've shown us paths to the future that we never would have discovered with our approach.
Patrick Kofler
CEO, Helios BZ
Strategic Benchmark Positioning eclipses every marketing approach I've known. It's much more than just a competitive edge – I can confidently say that after teaming with Daniel.
Josch S.
Entrepreneur & Investor in Real Estate and Cyber Security
Since the first day of our collaboration, I've had a smile in my face that just won't go away. I never imagined transforming my fitness offer into an entirely new life performance method called "Mental Kickboxing"
Raphael Kiemann
CEO, Via Eventus GmbH
Mr. Bieber, you should know... In the past 35 years, we've only worked with two consultants, and you're one of them. Your fresh marketing perspective has opened up new opportunities for us we haven't seen elsewhere, even after 35 years of experience in acquisition.
Rolf Müller
Former CEO, IMM GmbH
Strategic positioning at the absolute highest level I've ever seen. Incredibly valuable and essential for putting your company in the market's pole position
Bruno Areger
CEO, APPLETREE root your brand AG
Daniel has incredible expertise in positioning. His approach to Benchmark Positioning eclipses all other positioning strategies I've come across.
Moritz Diehl
Entrepreneur & National Executive Board, Wirthschaftsjunioren e.V.
When it comes to strategic positioning, Daniel is truly a Billion Dollar Idea Man. If he's working for your competition, you've got a problem and are missing out on a lot of money.
Gennadi Semenov
Investor & Entrepreneur
There's absolutely nothing Daniel can't sell with his Strategic Benchmark Positioning System. Absolutely unique.
Karen Schmidt
Founder of Change Punk
Daniel possesses an extraordinary ability to spot talents in others and enhance them with his Strategic Benchmark Positioning in a peerless manner. We're incredibly thankful to have him with us
Mario Janzen
Founder, PURE Vermarktungs GmbH
When it comes to Positioning; Learn from the best. Daniel.
Joachim Falldorf
Former Director Corporate Services and Finance Germany, Chugai Pharma Europe Ltd
I've been trying for years to figure out how to make a product with my illustrations that everyone would want. And then you show up, Daniel, with your Benchmark Positioning and reveal the perfect solution. I never imagined it was possible, let alone gaining two new customers through your network before we even officially started. Absolutely amazing!
Nicole (Herb) Magunga
Designer & Managing Partner at H & B Vertriebsges.m.b.H
Having you as a positioning strategist in our investor circle is incredibly valuable. In my 30 years, I've never come across anyone with such a refined skillset. What you do goes beyond strategy – it's an art.
Evgeny T.
Seed Investor
Für mich bist Du der Positioning-Bieber. Egal wie dick das Brett vor'm Kopf ist, das vom geschäftlichen Wachstum abhält, der Positioning-Bieber beißt es durch! In anderen Worten, es gibt keinen noch so verzwickten Fall in der strategischen Positionierung, den Du nicht lösen kannst.
Gilbert Lintner
CEO, NIUN Veritas GmbH

These testimonials offer just a peek at our clientele and the 1000+ Benchmark Positioning Strategies we've developed over the past 17 years, selectively showcased in our "Positioning ART Gallery".

Sounds interesting?

Request a FREE 45-minute Consultation

We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?

We'll show you Benchmark Positioning opportunities for your business. Then, it's up to you to choose whether to partner with us for implementation. Fair enough?

ABOUT US

"Competitive Today" isn't just an innovative business development firm. We're pioneers in rethinking strategic positioning.

With 17 illustrious years and a legacy of over 1,000 game-changing positioning strategies, our track record speaks volumes. Dive into our genius at the Positioning ART Gallery.

With a small team of entrepreneurs, we deliver a first-class service beyond any typical 9-to-5 agency setup.

"From Leaders To Leaders"


years of experience in
Benchmark Positioning
0

+ Benchmark Positioning
Strategies crafted
0

team
members
0

countries where we’ve
done projects
0

Frequently ask questions (FAQ)

Benchmark Positioning is suitable for everything from products and services to broader contexts like locations, personal brands, and employer brands. Industry type or company size doesn’t matter.

What’s essential is a customer-centric orientation to effectively apply Benchmark Positioning.

  1. Focus:
    Benchmark Positioning empowers you to combine all your company’s strengths, qualities, and offerings into a single, standout positioning. This enables you to pinpoint the right focus for streamlined and highly effective business development.

  2. Relevance:
    Benchmark Positioning makes you intuitively recognized as the obvious best solution, sparking urgency in your audience.

  3. Revenue Potentials:
    Benchmark Positioning unleashes hidden opportunities for revenue growth.

  4. Company’s Value:
    Benchmark Positioning substantially boosts your company’s value by empowering you to set new industry benchmarks. This approach – setting a industry benchmark – provides far more value than just having a great brand.

Yes, 100%. Here’s why:

Before discussing a potential partnership, we want to first show you Benchmark Positioning examples that can take your business to a whole new level. This is the only way we can both determine if a Benchmark Positioning truly benefits your business, thus our collaboration will be productive.
 

If we take you on as a new client to develop a standout Benchmark Positioning Strategy for your business, our collaboration follows two steps:

Step 1: Development
Based on your responses to a questionnaire, we systematically develop an individual, powerful Benchmark Positioning for your business.

Step 2: Refining
In 5 one-on-one strategy mentoring sessions, along with strategy support via messenger and short phone calls over a 3-month period, we will refine your Benchmark Positioning Strategy based on received market feedback.

It typically takes 1-3 months to refine a Benchmark Positioning until it really hits the mark. During this period, it requires about 1.5 hours per week from your side for meetings and interactions to shape the Benchmark Positioning

No. A Benchmark Positioning builds on your existing brand strategy, offerings, and current content, like your website. It consolidates all that defines your company and your accomplishments into a single, standout Benchmark Positioning.

Imagine it like upgrading a great car with standout tuning, boosting its speed from 150mph to 250mph while it becomes even more energy-efficient.

Strategic Benchmark Positioning (SBP) was invented by Daniel G. Bieber, the founder and managing partner of the innovative business development firm „Competitive Today.“

The methodology was first applied in 2007.
SBP builds on the principles of strategic positioning but completely rethinks the fundamental approach to differentiation. This is because SBP aims to redefine market standards for customer value, rather than merely differentiating within existing ones.

Offering Benchmark Positioning as an exclusive business development service means that broad availability of Benchmark Positioning knowledge on social networks would dilute the competitive advantage it provides to our well-chosen clients.

Moreover, 17 years of experience have taught us that the conventional emphasis on „visibility“ in marketing, particularly for premium products and services, is vastly overrated. In today’s environment, where trust is scarce – partly due to the proliferation of self-promoters on social networks – the real currency is „IMPACT“.

We’ve found that the most substantial „IMPACT“ on a target audience isn’t achieved through mere visibility, but through unparalleled Benchmark Positioning and the right network of contacts that can open doors.

This highly resource-efficient approach to marketing – Benchmark Positioning and Strategic Networking – isn’t just what we enable for our clients; we also apply it to our own operations daily.

The sophisticated Strategic Benchmark Positioning (SBP) system makes it quick and easy to identify Benchmark Positioning opportunities for any product or service.

Thanks to a long-standing partnership with a renowned international marketing agency serving thousands of clients worldwide, we’ve developed over 1,000 Benchmark Positioning opportunities over the years, many of which have been adopted for the agency’s client products and services.

We signed an exclusive agreement with strict confidentiality on both sides. Our signed NDA protects the SBP method from being disclosed to third parties, revealed, or independently used by the agency. However, this also means we cannot publicly discuss the many agency client projects we’ve contributed to, including well-known brands.

Beyond our agency work, over the past 17 years, we’ve also crafted Benchmark Positionings for many individual clients – from solopreneurs to SMBs across various industries, as well as for destinations.

The Positioning ART Gallery is a unique digital space that showcases cutting-edge Benchmark Positioning Strategies.
You can apply for a FREE online gallery tour that gives you an in-depth look at those Benchmark Positioning Strategies most capable of accelerating your business.

Imagine having a great connection with an economic senator from a renowned business association who is excited about your offer and can effortlessly open doors to over 200 CEOs in your target group.

That would certainly be more valuable than 1,000 potential contacts in a social network you can’t actively nurture, right?
That’s exactly the problem Strategic Networking as a Service (SNaaS) solves.

It facilitates targeted, individualized real-life connections with Multi-Connectors – like the example mentioned – who are excited about your offer and can open dozens of doors to potential customers.

We’d be happy to provide information about the business model behind Strategic Networking as a Service (SNaaS) and the terms for utilizing it in a personal conversation. Reach out to us now.

As an innovative business development firm, our aim is to greatly boost the competitiveness of customer-centric businesses through Benchmark Positioning in today’s landscape of oversaturated markets and AI technology.

This mission inspired the brand name „Competitive Today.“

Ready to level up your competitiveness?

We'll position your business so irresistibly,
that even your competitors will
want to buy from you.

We'll position your business so irresistibly,
that even your competitors will want to buy from you.

CONTACT US NOW:

Elena Semenova,
PA to Managing Director @Competitive Today​

Hotline & WhatsApp

+49 1567 - 869 163 0

WhatsApp availability

24 hours

Email:

Contact form

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Thank you for reaching out! We'll be in touch shortly.

Warm regards,
Your Competitive Today Team